Product News: Electronic Components & Devices

Guitar Potentiometers help optimize sound quality.

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Press Release Summary:

January 12, 2012 - Available for electric and bass guitars, PDB Series includes no load, left handed, and long bushing potentiometers. No load model features long-wearing insulator and positive action detent, while left-handed models have reverse audio tapers and logarithmic curve specifically designed for optimal volume response at all positions. Intended for solid body guitars, long bushing models operate with or without push-pull switch.

Bourns, Inc.

1200 Columbia Ave., Riverside, CA, 92507 2129, USA

Original Press Release

Bourns Announces New Options to Its Industry-Leading Line of Guitar Potentiometers

Press release date: January 10, 2012

New Models Provide No Load, Left Handed and Long Bushing Options for Guitar Potentiometers that Help Improve Sound Quality and Instrument Longevity

RIVERSIDE, Calif., -- Bourns, Inc., a leading manufacturer and supplier of electronic components, today announced that it has released a series of new product options to its industry-leading line of guitar potentiometers. Bourns has developed a specialty line of potentiometers for electric and bass guitars to upgrade these instruments for improved sound quality, reliability and longevity. The following five new model options will be showcased in Bourns' booth #5696 at the upcoming NAMM Show, January 19-22, 2012 in Anaheim, California.

-- Model PDB241-GNL No Load Guitar Potentiometer
-- Model PDB241-GTR Left-Handed Guitar Potentiometer
-- Model PDB181-GTR Left-Handed Mini-Guitar Potentiometer
-- Model PDB181-GTR Long Bushing Mini-Guitar Potentiometer
-- Model PDB183-GTR Long Bushing Mini-Guitar Potentiometer with Push-Pull Switch

The "no load" guitar potentiometer is designed with a long-wearing insulator and a positive action detent for improved reliability. The left-handed potentiometers have special reverse audio tapers and a logarithmic curve specifically designed for excellent volume response at all positions along the potentiometer. The long bushing potentiometers are excellent for use in solid body guitars and work in all types of electric or bass guitars, with or without a push-pull switch.

"Bourns continues to introduce new product options that help our customers get the highest quality out of their guitars and associated professional audio equipment," said Chuck Manzano, product manager at Bourns, Inc. "We have an ongoing commitment to meet market needs. After listening to our customers, these new options for electric and bass guitars that are being released at NAMM are in direct response to customer requests for higher quality alternatives to some commonly used products."

As a pricing reference, Model PDB241-GNL is priced at $2.25, Model PDB241-GTR is priced at $1.75, Models PDB181-GTR (left handed and long bushing) are priced at $0.95 and $1.25 respectively and Model PDB183-GTR is priced at $3.85. All prices are based on quantities of 1,000. All models are available through Bourns authorized distributors and Pro Audio resellers.

About Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, trimming and precision potentiometers, panel controls and encoders and resistive products. Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments. Bourns® products are manufactured according to ISO-9000 standards under Six Sigma quality programs. Bourns® automotive products are manufactured in accordance with the TS16949 standard. Additional company and product information is available at the company's website at www.bourns.com.

Bourns®( )and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Company Contact: Mikelyn Bridges Bourns, Inc. (951) 781-5397 mike.bridges@bourns.com

Web Site: http://www.bourns.com

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