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Fiberglass Batt Insulation intelligently manages moisture.

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February 11, 2014 - Unlike traditional polyethylene vapor barriers, SMARTBATT™ with MoistureSense™ Technology adapts based on moisture levels in wall cavity, blocking moisture from entering when humidity is low and allowing wall to breathe when it senses high humidity that needs to be released, helping to prevent mold and mildew growth. Available in R-values ranging from R-13 to R-38, kraft-faced fiberglass insulation is suited for crawl spaces, basements, bathrooms, laundry rooms, kitchens, and exterior walls.

Revolutionary Moisture Managing Batt Insulation from CertainTeed Lets Walls Breathe to Help Maintain Dry, Healthy Indoor Environments

CertainTeed Corp.
P.O. Box 860, 750 E. Swedesford Rd.
Valley Forge, PA, 19482-0860

Press release date: February 3, 2014

Representing First Innovation in Kraft Facing in Decades, Dynamic MoistureSense(TM) Technology Constantly Adapts Permeability to Changing Conditions in the Wall

VALLEY FORGE, Pa., -- CertainTeed is revolutionizing the way builders and contractors approach thermal performance and moisture management with the introduction of SMARTBATT(TM) with MoistureSense(TM) Technology, the industry's first kraft-faced fiberglass batt insulation that contributes to healthier homes and buildings by intelligently managing moisture. The exclusive new product will be introduced at the International Builders Show (Booth #C2127), Feb. 4-6 in Las Vegas.

SMARTBATT features first-of-its-kind MoistureSense technology, which unlike traditional polyethylene vapor barriers, is a smart vapor retarder. It adapts based on moisture levels in the wall cavity, blocking moisture from entering when humidity is low and allowing the wall to breathe when it senses high humidity that needs to be released, helping reduce the potential for mold and mildew growth.

"For the first time in decades, we're changing the way the industry views insulation facing," said Kelly Warren, senior product manager for CertainTeed Insulation. "Moisture is unavoidable in any home and can lead to health problems if unaddressed. SMARTBATT is the only dynamic insulation that can constantly adapt to a home's unique conditions to help ensure protection from moisture in any season or climate. When installed with a caulk and seal package this unique product provides an unparalleled combination of moisture management, thermal performance, air tightness and acoustics which equates to complete comfort inside a home."

By integrating the revolutionary MoistureSense kraft-facing onto a high-performance fiberglass batt, SMARTBATT provides a single solution for complete indoor comfort that can be easily installed in one step. It is ideal for crawlspaces, basements, bathrooms, laundry rooms, kitchens and exterior walls -- any place traditional kraft insulation is typically used. Compared to traditional kraft-faced batt insulation--which has limited permeance--SMARTBATT can adapt from almost completely closed during winter months to fully open in the summer, when humidity is at its peak.

SMARTBATT also offers an alternative to the practice of installing a vapor barrier film over unfaced batts, eliminating the need for a two-step installation and saving considerable time and labor costs. It is available in R-values ranging from R-13 to R-38, and with 2/3 less asphalt, is easier to cut and installs just like traditional kraft-faced insulation, requiring no special tools or training.

"The tighter building envelopes required by the 2012 International Energy Conservation Code (IECC) can potentially lead to problems if moisture becomes trapped within the structure," Warren said. "SMARTBATT is the only insulation on the market that when paired with a caulk and seal package can address new air tightness requirements while also enabling the wall to breathe--all in a single, easy-to-install fiberglass batt."

SMARTBATT is produced with a commitment to environmental stewardship. Its main raw material is sand, an inert, abundant and naturally renewing resource. In addition, it includes both pre- and post-consumer recycled glass and a sustainable, plant-based binder that contains no added formaldehyde, acrylics, dyes, or unnecessary fire retardants and is GREENGUARD Gold Certified for low chemical emissions.

CertainTeed is the only manufacturer with a truly comprehensive line of insulation products and equipment, including time-tested and trusted fiberglass insulation batts and rolls, fiberglass blow-in insulation, polyurethane spray foam, innovative vapor retarder technology, and highly regarded HVAC products as well as insulation blowing and foam application equipment. All of CertainTeed's insulation products can help building professionals qualify toward credits for both the Leadership in Energy and Environmental Design (LEED®) through the U.S. Green Building Council (USGBC) and the Green Building Standard supported by the National Association of Home Builders.

For more information, go to

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America's leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.

A subsidiary of Saint-Gobain, the world's largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.3 billion in 2013.

For more information contact:
Michael B. Loughery, CertainTeed
(610) 341-7328
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