April 21, 2009 - Joncryl® 2350 styrene-acrylic, non-film forming emulsion imparts high gloss, clarity, and holdout in inks for high-end corrugated, folding carton, gift-wrap, and other paper packaging applications. This non-filming emulsion enables ink manufacturers to formulate clean printing, low HAPS, and low VOC inks.

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BASF Corp.
1609 Biddle Ave.
Wyandotte, MI, 48192, USA

Improved ink properties at an economical cost in use

WYANDOTTE, MI, April 16, 2009 - BASF, the market leader in resins and emulsions for water-based inks and overprint varnishes, has introduced Joncryl® 2350, a styrene-acrylic, non-film forming emulsion designed for flexo and gravure ink systems.

The new Joncryl 2350 imparts high gloss, clarity, and holdout in inks for high-end corrugated, folding carton, gift-wrap, and other paper packaging applications. This emulsion enables ink manufacturers to formulate clean printing, low HAPS and low VOC inks.

"We now offer ink makers a non-film forming emulsion that provides an excellent combination of gloss, printability, and ink viscosity stability at an economical cost in use," said Richard Grandke, Industry Manager for BASF Resins, Printing and Packaging for North America.

The new Joncryl 2350 complements the current line of BASF Resins' Rheology Controlled emulsions that are available in a broad range of non-film forming or film forming properties.

To learn more about BASF Resins, go to www.basf.com/naftaresins.

For more information contact:

Bill Donnelly

BASF Corporation

Tel: (734) 324-6303

E-mail: william.donnelly@basf.com

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BSF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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