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Emulsion is formulated for flexible film applications.

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April 2, 2009 - JoncrylŽ LMV 7034, is low-maintenance, pH stable, water-resistant, film forming emulsion for flexible film applications. Characteristics promote printability, resolubility, adhesion to film and foil substrates, and lamination bonding with standard water-based adhesives. Combination of water resistance and clean printing makes product suited for flexible packaging applications.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release

BASF Corp.
1609 Biddle Ave.
Wyandotte, MI, 48192
USA



BASF Introduces JoncrylŽ LMV 7034, Low Maintenance Vehicle for Flexible Film Applications


WYANDOTTE, MI, March 31, 2009 - BASF, the market leader in resins and emulsions for water-based inks and overprint varnishes, is introducing JoncrylŽ LMV 7034, a low-maintenance, pH stable, water-resistant, film forming emulsion for flexible film applications.

Customers looking for an alternative to current water-resistant, film forming emulsions will find that the additional benefits of this new emulsion include excellent printability, good resolubility and adhesion to film and foil substrates. The new Joncryl emulsion provides better printability on poly cups and flexible substrates and good lamination bonds with standard water-based adhesives. LMV 7034 will help reduce waste and downtime that results from anilox plugging and ink buildup on plates.

"The industry finally has a film forming emulsion that provides the combination of water resistance and clean printing for flexible packaging applications," said Richard Grandke, Industry Manager for BASF Resins, Printing and Packaging for North America.

The addition of Joncryl LMV 7034 to the BASF line of LMV 7000 series resin products now provides ink makers a complete portfolio of resins and emulsions that enhance their offerings to printers and converters.

To learn more about BASF Resins, go to www.basf.com/naftaresins.

BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.ŽBASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

For more information contact:
Bill Donnelly
BASF Corporation
Tel: (734) 324-6303
E-mail: william.donnelly@basf.com
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