Email Marketing Software is based on open source.July 24, 2007 -
With OpenEMM v5.1, email marketing campaigns can be set up, carried out, administered, and evaluated. Software features target group-specific approach, campaign management, and sophisticated real-time tracking tools. Full view displays newsletter in web browser, including all personalization and individualization features. Software also features archive with individualized newsletters for the recipients, evaluations for multistage mailing campaigns, and online update check.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
AGNITAS AG
Werner-Eckert-Str. 6
Munich, ,
Germany
OpenEMM Email Marketing Software with Extended Functions Ready to Download
First Professional Email Marketing Software Based on Open Source
MUNICH, Germany, June 6 - OpenEMM, the world's first professional email marketing software based on open source, is now available in version 5.1. Using OpenEMM, email marketing campaigns can be set up, carried out, administered and evaluated in a user-friendly fashion. The strengths of the software lie in its target group-specific approach, its campaign management and its sophisticated real-time tracking tools.
Compared to the predecessor version, OpenEMM 5.1 offers important adjuncts for professional email marketing - advanced email marketers will welcome its Fullview feature, for example. Fullview displays the newsletter in the web browser, including all personalization and individualization features, if the recipient's email program does not show pictures. Those new to email marketing will profit from an interactive Wizard, which is very helpful when composing a new newsletter. Further features of OpenEMM 5.1 are:
o Archive with individualized newsletters for the recipients
o Evaluations for multi-stage mailing campaigns
o Different file attachments sent depending on the target group
o Online update check whether version still current
Since being introduced in July 2006, OpenEMM has aroused an extraordinary amount of interest among email marketers throughout the world since it is the first professional email marketing solution to be based on open source. This has resulted in over 13,000 downloads to date and accesses from more than 80 countries.
OpenEMM 5.1 is available immediately for free download from www.openemm.org.
About AGNITAS AG
AGNITAS AG offers e-marketing solutions for direct and dialog marketing in the form of services, software and consultation. The company's powerful software, coupled with its ability to provide personalized solutions for customers, is a convincing combination.
Successful email marketing campaigns can be developed, implemented and evaluated with the email marketing platform, AGNITAS E-Marketing Manager. E-Marketing Manager services can be used as full service, ASP or license solutions.
The AGNITAS AG product portfolio was supplemented by the free OpenEMM email marketing software in mid-2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the open source community.
AGNITAS was founded in 1999 and counts among its customers such well-known companies such as Baur Versand, IBM, OBI, Siemens, T-Com, Tiscali and Tomorrow Focus.
Press contact
AGNITAS AG
Stefan Rusche
Werner-Eckert-Str. 6
81829 Munich
Germany
Tel: +49-(0)-89-55-29-08-58
Fax: +49-(0)-89-55-29-08-69
Email: marketing@agnitas.de
Web: www.agnitas.com
Source: AGNITAS AG
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