EMM Software streamlines marketing agency production process.May 25, 2007 -
Aprimo Agency(TM) Enterprise Marketing Management (EMM) software manages resources and production of creative jobs across various channels, enabling marketing agencies to optimize timeliness of communication with clients. It consolidates information from back-end systems, reduces cycles and rework, offers efficient electronic approvals, organizes jobs to provide clients with real-time calendar views, and gives visibility into bottlenecks in process for producing creative material.
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Original Press release
Aprimo Inc.
510 E. 96th St., Suite 300
Indianapolis, IN, 46240
USA
Aprimo Incorporated Introduces Aprimo Agency
Aprimo Offers Solution to Challenges in Agency Market; Clients Reporting Measurable Results
INDIANAPOLIS, April 27 /- Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the availability of Aprimo Agency(TM), a specialized version of the company's award-winning EMM product line designed to meet the unique needs of marketing agencies. Aprimo Agency manages the resources and production of thousands of creative jobs across a variety of channels, thereby enabling agencies to maximize efficiencies and timeliness of communication with clients.
Aprimo Agency streamlines the agency production process from the creative brief through the execution process: this latest EMM solution consolidates information from back-end systems, reduces cycles and rework with enhanced workflow, replaces manual approval processes with efficient electronic approvals, and organizes jobs to provide clients with real-time calendar views.
Aprimo Agency enables agencies to manage the hustle and bustle of managing multiple brands and campaigns. Many agency clients are already enjoying the benefits offered through a technology-enabled business process, including:
o Greater visibility into the bottlenecks in the process for producing
creative material
o Streamlined production processes, eliminating costly mistakes and
unnecessary rework
o Improved efficiency and timeliness of communication with clients
o Improved management of resources, eliminating the need to move job
jackets from one desk to the next
o Eliminated duplicate systems, saving money in supporting these systems.
"For agencies, increased emphasis is being placed on their ability to produce creative material in the most efficient manner possible, and prospective clients are selecting agencies based on how well they manage processes," said Bill Godfrey, CEO and chairman of Aprimo. "Aprimo Agency empowers our agency clients to automate the execution and tracking of the core creative and production job processes and assure clients they are poised for utmost efficiency."
For more information on Aprimo Agency, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.
About Aprimo
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo Agency(TM) is an integrated Enterprise Marketing Management (EMM) product for leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com/.
Source: Aprimo, Incorporated
CONTACT:
Misti Lusher of Aprimo, Incorporated,
+1-650-804-5200,
misti.lusher@aprimo.com
Web site: http://www.aprimo.com/
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