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Digital Hearing Aids provide hands-free operation.

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May 17, 2007 - Using environmental sound cues, Velocity(TM) Hearing Aids automatically adjust settings to best meet challenges of particular listening situation, without requiring wearer to press button. Units feature digital signal processing and noise reduction, adaptive feedback cancellation, and several user options, including patient-friendly voice alerts and automatic telephone listening settings that are activated when conventional telephone is held to ear.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release

Sonic Innovations, Inc.
2795 E. Cottonwood Pkwy, Ste. 660
Salt Lake City, UT, 84121
USA



Sonic Innovations Delivers Superior Hands-Free Operation with Velocity(TM)


SALT LAKE CITY, April 19 /-- Sonic Innovations, Inc. (NASDAQ:SNCI), a leading producer of advanced digital hearing aids, today announced Velocity(TM), its new premium digital hearing aid product family at the American Academy of Audiology National Convention and Exposition. Velocity combines a sophisticated set of breakthrough algorithms to provide the hearing impaired consumer with outstanding hands-free operation in a variety of listening environments.

The automatic and adaptive systems offered in Velocity give hearing impaired consumers the ability to use their hearing aids "hands-free." Using environmental sound cues, Velocity is able to automatically adjust the hearing aid settings to best meet the challenges of a particular listening situation, without requiring the wearer to press a button.

Velocity is the result of continued research with hearing care professionals and hearing impaired consumers, and delivers on Sonic Innovations' commitment to develop and introduce the latest hearing aid technologies. Velocity features patented digital signal processing and advanced noise reduction, patent-pending adaptive directional technology, automatic directionality, adaptive feedback cancellation and several advanced user options, including patient-friendly voice alerts and automatic telephone listening settings that are activated when a conventional telephone is held to the ear. These advanced technologies seamlessly combine to provide a robust listening experience for hearing aid wearers.

"The hearing aid industry is moving toward products that focus on ease-of- use for the hearing impaired consumer," said Sam Westover, President and CEO of Sonic Innovations. "With Velocity, hearing care professionals can offer their patients a product with superior hands-free operation unrivaled by competitors."

Velocity will soon be available for order.

Sonic Innovations is a leading producer of advanced digital hearing aids. With products and services designed to provide the highest levels of satisfaction for hearing impaired individuals and hearing care professionals, Sonic Innovations believes it sets a new standard in hearing healthcare. For more information, please visit our website at www.sonici.com.

CONTACT: Sam Westover, President and CEO, +1-801-365-2800, or Mike Halloran, Vice President and CFO, +1-801-365-2854, both of Sonic Innovations, Inc.

Web site: http://www.sonici.com/
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