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Data Integration Software addresses performance bottlenecks.

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October 27, 2009 - Pairing DMExpress DI software with specific professional services and training, Data Integration (DI) Acceleration Solution eliminates bottlenecks that cause data latency and accelerates access to critical decision making information. Resource-aware solution leverages library of transformation algorithms along with existing memory, processing power, and IO available at execution time. Algorithm selection and architecture exploitation occur dynamically based on requirements of process.

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Original Press release

Syncsort Inc.
50 Tice Blvd.
Woodcliff Lake, NJ, 07675 7654
USA



Syncsort Announces Data Integration (DI) Acceleration Solution for Existing DI Environments


Enables higher return on current DI implementations - from in-house hand coded solutions to large scale platforms

WOODCLIFF LAKE, N.J., Oct. 21 -- Syncsort, a global leader in high-performance data processing, data integration, and data protection & recovery software, today announced its Data Integration (DI) Acceleration Solution for existing DI environments. The solution eliminates the performance bottlenecks that cause data latency and enables faster access to information critical to decision making. By easing the cost and effort of delivering information to decision makers, customers are able to more efficiently pursue strategic initiatives around revenue growth, customer acquisition and retention, cost reduction, and operational efficiency.

The DI Acceleration Solution pairs Syncsort's high-performance data integration software, DMExpress, with professional services and training specifically tailored to implement techniques and patterns that are optimized to address performance bottlenecks. The Solution exploits the advanced technologies of DMExpress:

-- Algorithm Selection. From a large library of patented, transformation algorithms, DMExpress selects the unique algorithms that most efficiently address a specific performance bottleneck during processing. This library is built on over 40 years of development and thousands of deployments and represents the most comprehensive set of processing approaches available in the marketplace. To ensure optimum performance, these algorithms undergo constant benchmarking, review, and revision.

-- Architecture Exploitation. Because the Solution is resource aware, the solution efficiently leverages the memory, processing power and IO available at execution time. This minimizes the resource footprint and optimizes the use of existing hardware and architecture.

-- Dynamic Optimization. The algorithm selection and architecture exploitation occurs dynamically based on the requirements of the process. This dynamic optimization removes the need for the expensive, time consuming and manual tuning and configuration required under traditional architectures allowing the solution to be developed and deployed in days not months.

These architectural capabilities are unique to DMExpress's core technology and enable organizations to reduce their time to value by accelerating critical:

-- Business processes such as billing, claims, loan, and web log/click stream processing; database marketing; customer service; and all forms of business, sales and financial reporting

-- Strategic enterprise initiatives such as Master Data Management (MDM), Customer Resource Planning (CRM), Enterprise Resource Planning (ERP), Business Intelligence (BI), Data Warehousing, Mergers and Acquisitions, and all forms of Data Migrations

"Companies are under huge pressure to deliver data in a lower-latency manner," says Ted Friedman, VP Distinguished Analyst at Gartner. "As data volumes continue to grow astronomically and operational timeframes continue to shrink, techniques for most effectively leveraging available computing capacity will be key to success."

The traditional approach of adding software licenses and hardware resources has proved costly and does not selectively address problem areas. Similarly, replacing slow tasks with hand-coded programs creates an infrastructure that is complex, difficult to maintain and evolve, and limits reuse among development teams. In contrast, the supporting technologies and services of the DI Acceleration Solution eliminate data latency by significantly reducing CPU time, elapsed time, and disk I/O activity while utilizing minimal resources on commodity hardware. It also shortens deployment and development timeframes by leveraging a graphical, drag and drop development environment.

"Most data integration software on the market today is not optimized for performance. While platforms provide a broad and ever increasing set of capabilities those capabilities come with an overhead and an architectural complexity that limits the performance of core transformations. These core transformations represent much of most resource intensive workload performed in existing data integration environments," says Harvey Tessler, Senior Vice President, Marketing at Syncsort. "Only through truly efficient software algorithms can bottlenecks be surgically and cost effectively addressed. Here at Syncsort, we've spent the last 40 years solving this problem."

The DI Acceleration Solution's unique combination of speed, hardware utilization, and ease of use helps customers meet shrinking batch windows, enables up to 90% reduction of hardware cost, and increases productivity over hand-coding by 75%. The result is a higher ROI for existing DI environments.

A webcast will be held at 2:00 PM ET on November 3rd, in which Ted Friedman from Gartner will discuss scenarios that are driving the need for lower-latency data delivery and Rich Pilkington of Syncsort will discuss how the DI Acceleration Solution meets this need. To register for the webcast, visit www.syncsort.com/DIAWebcast.

About Syncsort Incorporated

Syncsort is a global software company that speeds data processing, data integration, and data protection & recovery. Supported by a professional services team built on 40 years of expertise, Syncsort helps customers drive ROI with software solutions that combine high performance, optimal hardware utilization, and ease of use. With over 12,000 deployments worldwide, Syncsort customers include 90 of the Fortune 100 companies. Syncsort is headquartered in Woodcliff Lake, NJ, and has international subsidiaries in the United Kingdom, France, and Germany, with support centers in the United States and Netherlands. An international network of partners, resellers and distributors positions Syncsort products as an integral component of IT solutions. For more information call 201-930-8200 (1-877-327-8951 in the US and Canada) or visit: www.syncsort.com

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