Data Collection Software presents actionable customer info.December 31, 2009 -
Extended Customer View offers flexible and scalable approach that lets financial services companies operationalize customer centricity while increasing business agility and speed. Specifically, it presents financial advisors and service delivery personnel with views of family, business, and employee relationships. Access to this information allows financial service firms to deliver relevant cross-sell and up-sell offers as well as provide tailored loyalty-building service.
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Original Press release
Siperian, Inc.
1820 Gateway Dr. Suite 109
San Mateo, CA, 94404
USA
Siperian Launches New Solution to Help Financial Services Companies "Operationalize" Customer Centricity
FOSTER CITY, CA-Siperian, Inc., a leading provider of a flexible and proven multidomain master data management (MDM) platform, today announced the availability of its Extended Customer View Solution for financial services companies. The Company's latest solution offers a flexible and scalable approach that enables financial services companies to operationalize customer centricity while increasing business agility and speed. Siperian's Extended Customer View presents financial advisors and service delivery personnel with previously unavailable views of family, business and employee relationships. By allowing easy access to these information assets, financial service firms can deliver relevant cross-sell and up-sell offers and provide more tailored loyalty-building service.
Financial services executives have always recognized the benefits of adopting a customer-centric approach. Yet, existing account-centric systems and disparate data silos prevent them from "operationalizing" customer centricity to drive customer loyalty, revenue, profit and competitive differentiation. The root cause of this issue is the data - in particular - the lack of visibility and access to consolidated and connected customer data across the institution. As a result, financial advisors and service delivery personnel spend the majority of their time searching for and manually reconciling data from multiple systems and disparate data silos across the enterprise.
"Most approaches to operationalizing customer centricity in point-to-point integration environments fail to meet expectations. Costs increase exponentially when IT needs to create customized retrieval of customer and product data from each data source," commented Bill Bradway, Managing Director, Bradway Research LLC. "This problem is magnified when data is duplicated among numerous disparate applications, systems and data sources. As a result of the associated cost and complexity, many financial institutions are prevented from pursuing and capitalizing on the growth opportunities of successfully operationalizing customer centricity."
About Siperian, Inc.
Siperian's proven and flexible multidomain Master Data Management (MDM) platform provides a consolidated and connected view of critical customer, product, supplier, and employee data to business users in Global 500 companies across 15 different industries. The Siperian Multidomain MDM Hub(TM)is an integrated software platform that meets the needs of data-intensive companies by enabling them to improve their access to real-time information from distributed data sources. Through this unified view, organizations can achieve enhanced customer relationship management, regulatory compliance, and order to cash processes. With corporate headquarters in Foster City, California, Siperian has offices throughout the United States and in Toronto, Canada; the Company's EMEA operation is headquartered in London. To learn more about Siperian visit www.siperian.com or call 1-866-747-3742
Siperian and Siperian Multidomain MDM Hub are trademarks of Siperian, Inc. The names of actual companies or products mentioned herein may be the trademarks of their respective owners.
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