DAM Software increases business agility and speed.
October 29, 2008 -
Accommodating centralized creation and management of rich media assets, Interwoven MediaBin v4.6.2 Digital Asset Management (DAM) solution gives marketers interactivity and control needed for managing and deploying video, images, presentations, and logos. Tools are provided for cropping images prior to download, automating application of watermark to specified images, and retrieving Digital Negative Files. Other features include Flash support and automated asset expiration management.
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|Original Press release |
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Interwoven Delivers Enhanced Digital Asset Management to Increase Business Agility and Speed
Evolving Customer Needs Drive Latest Version of Interwoven MediaBin with Increased Interactivity, Automation, and Format Support
SAN JOSE, Calif., Oct. 16 -- Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced the general availability of an enhanced version of Interwoven MediaBin. The company's flagship Digital Asset Management (DAM) solution now gives marketers increased speed, interactivity, and control for managing and deploying rich media assets. MediaBin is part of Interwoven's complete set of Web solutions designed to help organizations maximize online business performance through the creation, delivery, and optimization of content.
Marketers today face the challenge of efficiently creating, managing, and delivering multi-channel content -- drawn from multiple sources in multiple formats -- while maintaining consistent branding and messaging. Interwoven MediaBin accelerates time-to-market through more efficient, centralized creation and management of rich media assets such as video, images, presentations, and logos.
Key enhancements to MediaBin include:
-- Dynamic cropping -- The MediaBin Web client now incorporates a dynamic, visually interactive tool to enable images to be cropped prior to downloading, speeding performance and conserving bandwidth by allowing users to retrieve only the part of the image that will be used. Multiple images may be cropped and downloaded in the same operation.
-- Watermarking assets on retrieval -- By automating the application of a watermark to specified images on retrieval from MediaBin, marketing professionals can ensure the inclusion of a company banner on images intended for broad distribution, or mark placeholders as "FPO" (For Placement Only) to prevent production errors. The same feature can be used to merge two images, in the appropriate format, into a single composite image.
"To stay on top of fast-moving markets while delivering a strong brand presence, marketing teams need to make the best possible use of every technology available to them," said Kim Nielsen of e-Memento, a consulting firm that implemented Interwoven MediaBin at client Arla Foods. "MediaBin has made it possible for us to provide companies with best-in-class digital asset management capabilities tailored to their business needs, content environment, and technology infrastructure. We look forward to exploring the enhancements in the latest version of MediaBin as we continue to roll out DAM with our clients, and benefiting from Interwoven's continued commitment to innovation in this field."
Customers using Interwoven's Digital Asset Management solution combined with Interwoven's Web Solutions gain even greater power and efficiencies across their organization. For example, a marketer creating a print collateral piece for a new product can pull logos and product images from the same centralized location as their counterpart creating a new online promotion within Interwoven TeamSite. This centralization and automation of image production alone saves hours of production time across multiple departments, while ensuring consistent product imagery and branding across all channels.
"Interwoven is committed to empowering our customers across the entire online marketing cycle," said Seth Rosenblatt, vice president of product marketing for Interwoven's Web solutions. "The latest version of MediaBin -- already the market leader in digital asset management -- helps marketers deploy rich media assets more quickly and efficiently through every communications channel they use while maintaining consistent branding and messaging. As new consumer behaviors, technologies, and competitive forces drive continued evolution in online business, we'll provide the innovative tools our customers need to maximize online business performance."
Additional enhancements in MediaBin include:
-- Flash Video: FLV Preview support -- Flash video has become a standard format for deploying video across the Web today. Managing these files within MediaBin has been enhanced with this release. As FLV videos are uploaded into MediaBin, preview storyboards will be generated from these assets to provide a frame-by-frame preview.
-- Flash Formats: FLA and SWF -- Assets in these supporting Flash file formats now appear in MediaBin with icons to distinguish them from other asset types, further extending the ability for MediaBin to manage the favorite file types used by most Websites today.
-- Asset Expiration -- Digital assets with an expiration date assigned to them will now be moved automatically to a fixed, system-wide folder when this date has been reached, reducing errors while preserving a backup copy of expired assets.
-- DNG Asset Retrieval -- Digital Negative File (DNG) assets can be easily retrieved in their original format, archived, and converted to a neutral format for repurposing. DNG is a publicly available archival format created by Adobe for the raw files generated by digital cameras.
-- Additional Metadata Support -- MediaBin now supports the GeoTag metadata included in the EXIF format from certain image sources. This supports newer digital cameras which automatically tag images taken with GPS coordinates for returning to the exact location the photograph was taken.
-- Email URLs -- The MediaBin Web client now has the ability to email URLs pointing directly to MediaBin assets or folders.
-- Exchange Integration -- The MediaBin Web Client is now integrated with Microsoft Exchange/Outlook Address Books, making it simpler and more convenient to e-mail assets to individual or multiple recipients.
Interwoven MediaBin version 4.6.2 is now generally available.
Interwoven, Inc. (NASDAQ:IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Nearly 4,400 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com/.