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Cloud-Based B2B Sales Platform integrates with 3rd-party systems.

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February 25, 2011 - Cloud-based B2B online selling platform includes recommendation engine to help increase average order value through mix of inline up-sells, cross-sells, and product bundling. It also integrates live chat, enabling live agents interacting with website visitors to have automatic visibility to customer's potential transaction, history, and recommendations. Search functions and Web analytics are also integrated. Product supports 16 languages and multiple file types and delivery methods.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release

Rainmaker Systems, Inc.
900 East Hamilton Ave.
Campbell, CA, 95008
USA



Rainmaker Announces Newest Version of Cloud-Based, B2B Global Online Selling Platform


CAMPBELL, Calif. - Rainmaker Systems, Inc. (Nasdaq: RMKR), a leading global provider of cloud-based B2B selling solutions that drive higher customer acquisition, renewals, subscriptions and educations sales for clients and their channel partners, today announced general availability of its newest version of its cloud-based B2B online selling platform.

Rainmaker's platform for global technology, software and subscription sales offers world-class features that provide its customers a significant competitive advantage, including:

- Optimized for Business-to-Business (B2B) on-line sales

- Cloud-based delivery model allows rapid implementation and deployment

- Support for global transactions in local languages and payment methods

- High flexibility and ease of integration based on fully open API architecture

- Intuitive self-administration allows clients to quickly adapt to online buying patterns

- Sophisticated recommendation engine facilitates complex logic required for maximizing B2B revenue

Rainmaker's CEO Michael Silton said, "We are very excited to announce our latest enhancements to our cloud platform. These many new capabilities are designed to drive more revenue per customer for our clients, and since Rainmaker participates in this growth through a revenue share model, this benefits both our clients and Rainmaker. This enhanced platform exposes access to some of the most popular marketing and analytics technologies into our base storefront offering to further increase our clients' revenue and shorten their online sales cycles. We have also introduced our proprietary recommendation engine to help increase average order value (AOV) through a mix of inline up-sells, cross-sells and product bundling. This new platform also integrates with LivePerson's chat solution, enabling live agents who are interacting with visitors to the website to have enhanced chat capabilities including full automatic visibility to the customer's potential transaction, history and recommendations, so that they can best assist the customer in concluding the highest value possible order."

The platform now supports default integration to many leading 3rd party providers, including:

- Live Person for built-in Live Chat

- Paid search integration with iCrossing

- Affiliate program integration with Commission Junction

- Web analytics via Omniture Technology

Other key new features include:

- Sophisticated recommendation engine

- New sales agent system enriched to support complex B2B orders

- Quote creation & management system with automated expiration

- Numerous additional global payment options

Selected features of the Rainmaker cloud platform include:

Open API architecture facilitates limitless integration options

- Easily integrate into existing web infrastructure, mobile applications and back office processes

- Hundreds of independent API calls permit granular control over integration points

- Create custom workflows to fit your customers' unique buying habits

Complete global online selling platform allows rapid deployment to worldwide markets

- Support for global currencies with multiple local payment types

- Sixteen languages and growing

- Export compliance

- Global sales tax automation

Sophisticated B2B online selling solution

- Handles complex product configurations and volume options

- Banded pricing and other pricing structures

- Purchase order and wire transfer payment methods

- Flexible reporting capabilities provide insight into web, rep and channel partner performance

Online selling model supports software licensing and digital goods distribution

- Multiple secure file delivery methods

- Support for wide range of digital file types and sizes, including multi-gigabyte

- Restrict downloads through IP address counts, overall download attempts, and/or expiration periods

- Sophisticated rules processing engine

- Export compliance

Read more online at www.rainmakersystems.com

About Rainmaker

Rainmaker Systems, Inc. is a leading global provider of cloud-based B2B selling solutions that drive higher customer acquisition, renewals, subscriptions and education sales for clients and their channel partners. Rainmaker provides these services on a consistent, global basis supporting multiple currencies and language capabilities. For more information, visit www.rmkr.com or call 800-631-1545.

Rainmaker Systems, the Rainmaker logo, and Sunset Direct are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.

SOURCE

Rainmaker Systems, Inc.

Web Site: http://www.rmkr.com

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