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February 14, 2014 - With exceptional smoothness, Carta Allura is suited for foil lamination, high-gloss varnish, and other special effects. Lightweight but firm product offers consistency and stiffness, enabling trouble-free production processes. Reverse side is also coated to ensure optimal finish to inside of carton. Carta Allura is most suitable for beautycare, high-end food and beverages, as well as graphic applications.

Metsä Board Launches New Cartonboard for Luxury Packaging

Metsa Group
P.O Box 10, 02020 METSÄ Revontulenpuisto 2, 02100
ESPOO, Finland

Press release date: February 4, 2014

Superior smoothness gives excellent results in foil lamination

Metsä Board is launching a new cartonboard, Carta Allura, designed especially for luxury end-uses. Carta Allura has exceptional smoothness making it ideal for foil lamination, high-gloss varnish and other special effects. It also has high brightness and an attractive visual appearance that creates the right impression when used for premium products. Carta Allura is most suitable for beautycare, high-end food and beverages as well as graphic applications.

Carta Allura is lightweight yet firm, giving more cartons per tonne and enhancing sustainability. Its consistency and stiffness make production processes trouble-free. Its reverse side is also coated to ensure a good finish to the inside of the carton.

"There is a trend towards using special effects to distinguish packaging," says Christophe Baudry, Commercial Director Beautycare & Healthcare, Metsä Board. "Hot foil stamping and foil lamination work best with an exceptionally smooth surface, and that is exactly what Carta Allura provides."

Metsä Board will present Carta Allura for the first time at PCD - Perfumes, Cosmetics and Design Packaging in Paris, February 5-6 2014, stand number E13. Metsä Board will also show its other beautycare grades, including Carta Elega, Carta Integra, Carta Solida, Avanta Prima, Chromolux and Modo Northern Light. All Metsä Boards cartonboards are made from fresh forest fibres grown in sustainably managed forests. Traceable fresh forest fibres are pure and safe for use with sensitive products.

For further information, please contact Metsä Board:
Christophe Baudry
Commercial Director Beautycare & Healthcare
Mobile: + 33674951598

Metsä Board is Europe's leading producer of fresh forest fibre cartonboards, the world's leading manufacturer of coated white-top kraftliners, and a major paper supplier. The company's sales network serves brand owners, carton printers, corrugated packaging manufacturers, printers, merchants and office suppliers.

Metsa Board supports its customers' businesses by providing high-performance paperboards and quality papers for consumer and retail packaging, graphics and office end-uses. Together with its customers and partners, Metsä Board develops products and services for demanding end uses. The company's paperboard is mainly used for the packaging of beautycare and healthcare products, foods, cigarettes, and consumer durables as well as graphics. Paper is mainly used for office papers as well as wallcoverings and other speciality end uses.

Metsä Board's business areas are Cartonboard, and Linerboard and Paper.

Metsä Board is headquartered in Finland. In 2012, the company's sales totalled EUR 2.1 billion, and it has approximately 3,400 employees. Metsä Board, part of Metsä Group, is listed on the NASDAQ OMX Helsinki. 

Metsä Group is a responsible forest industry group whose products are part of people's everyday life and promote sustainable well-being. Metsä Group produces high-quality products mainly from renewable Nordic wood. The Group's business areas are tissue and cooking papers, board and paper, pulp, wood products as well as wood supply. Metsä Group's sales totalled EUR 5.0 billion in 2012, and it employs approximately 11,500 people. The Group is present in some 30 countries.
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