Auto Dealership Application synchronizes sales lead data.September 13, 2010 -
Working in tandem with WebApplyOne leads management tool or any other RouteOne integrated lead provider, LeadSync automatically exports customer leads directly to dealership's RouteOne integrated DSP. WebApplyOne lead received from dealer website can be automatically forwarded to dealer's CRM or DSP of their choosing. Integration interface for DSPs enables display of lead type throughout lead cycle, and metrics on lead performance can also be created.
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Original Press release
RouteOne LLC
31500 Northwestern Highway
Farmington Hills, MI, 48334
USA
RouteOne Announces Availability of LeadSync
Leads export tool enhances usage of WebApplyOne, RouteOne's lead management tool
FARMINGTON HILLS, Mich. -- RouteOne announced today that it now offers LeadSync, a complimentary tool that automatically exports customer leads directly to a dealership's RouteOne integrated DSP. LeadSync builds on RouteOne's industry-leading open integration strategy, integrating a dealer's lead source with more than 70 RouteOne integrated DSP providers.
LeadSync, created by RouteOne, works in tandem with RouteOne's WebApplyOne leads management tool, as well as any other RouteOne integrated lead provider. A WebApplyOne lead received from the dealer website can be automatically forwarded to a dealer's CRM or DSP of their choosing using the LeadSync feature.
"We are pleased to offer dealers a competitive edge with LeadSync integration," said Mike Jurecki, RouteOne CEO. "As the online experience grows, dealers will find a greater need to sync their CRM and DSP tools with leads from WebApplyOne and any other source that is integrated into RouteOne. Eliminating manual effort will provide dealers a more efficient way to manage and capitalize on their leads."
Additionally, RouteOne has improved the integration interface for DSPs by enabling the display of the 'lead type' (such as contract or lease termination) throughout the lead cycle, allowing dealers to more effectively filter and act upon high priority leads. Metrics on lead performance can also be created, enabling dealers to determine and capitalize on those lead types that are most profitable.
Dealers may contact RouteOne Sales Support at 866.933.0663 or salessupport@routeone.com for additional information. DSPs interested in integration may contact RouteOne Project Manager Matt Orlando at 248.862.7170 or morlando@routeone.com .
ABOUT ROUTEONE
RouteOne was formed in 2002 by Ally Financial, Chrysler Financial, Ford Motor Credit Company, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers. Providing access to more than 21,500 dealers in North America, RouteOne's web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne's free Dealer Reporting Suite. RouteOne's open integration business model also allows the dealer to integrate with their choice of a wide variety of best in class providers, including DSPs, CRM systems, F&I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs. More information is available at www.routeone.com .
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