App Development Software combines online content with social networks.
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Press Release Summary:
With Ixonos Super App(TM), users can experience functionality of several regular apps simultaneously, on top of seamless interaction with social networks, without need to login to or use separate apps. Solution also allows use of several layers within single user interface. Brands can gain information on how and when consumers engage with them, and this intelligence can be turned into marketing campaigns.
Original Press Release:
Ixonos Presents Next-Generation App Experience Super App Combining the Best Online Content with Social Networks
DUBAI, UAE, -- Ixonos [http://www.ixonos.com ] has launched Ixonos Super App(TM) [http://www.ixonos.com/user-experience/super-app ], which combines the best online content with the most useful functionalities and creates unparalleled user experiences by harnessing the pull of social networks. With the help of Ixonos Super App, the user can enjoy the functionality of several 'regular' apps simultaneously, on top of seamless interaction with social networks, without the need to login to or use separate apps. The solution also allows the use of several layers within a single user interface. It has been created with patent-pending technology and a fully customizable user interface, all in-house.
"The market of an estimated 1.3 million apps, available in 250+ application stores, is
currently overflowed by one-trick-pony apps. With well thought-out, customized Super Apps, we aim to deliver next-generation app experiences that have lasting appeal to consumers as well as offer a way for companies to truly stand out and significantly increase their customer loyalty and brand engagement," says Sami Paihonen, head of User Experience Design [http://www.ixonos.com/user-experience ] at Ixonos.
The world of competitive sports, for example, is particularly suitable for utilizing
the power of the Super App concept. "Sporting events are ideal for creating repeated use cycles for apps," explains Julian Harris, head of the UK design studio at Ixonos. "Sports fans follow games faithfully and have heightened interest before, during and after each game. This means that sports apps are likely to capture the fan's interest during the whole playing season and also from season to season," he continues. In the same way, Super Apps serve well the purposes of music and other cultural events, and they can be used to build customer engagement for clothing and lifestyle brands.
Ixonos also offers support in strategic planning: "Super Apps will allow us to gain
information on how and when consumers engage with them. We can turn this intelligence into fail-safe viral marketing campaigns for our customer companies," Mr Harris adds. Super Apps will be a cost-effective way to broaden a company's digital marketing towards its existing customers and also to target new consumer groups.
Ixonos has productized the concept, and the company offers the design and delivery of
customized Super Apps to customers via a licensing model, as a part of the Ixonos App
Agency(TM) [http://www.ixonos.com/online-solutions/app-solutions ] service. The
patent-pending technology will allow Ixonos to roll out customized super apps in just one month as well as to implement them on a variety of platforms and on all types of wireless devices.
Ixonos launches the new product to the visitors to the Mobile Show Middle East
[http://www.terrapinn.com/2012/the-mobile-show/index.stm ] in Dubai on 17-18 April 2012. At the event, Ixonos will be showcasing engaging Super App demos at its exhibition booth 342 at the Madinat Arena. Visitors get a chance to interact with a Super App created for an ice hockey team and built on the iOS native client as well as with a demo that utilizes the platform-agnostic HTML5 technology and is targeted at rugby enthusiasts.
Ixonos is a creative mobile solutions company. We develop wireless technologies,
software and solutions for connected devices and mobile services. Together with our
corporate customers, we design products and services that let consumers enjoy inspiring
mobile experiences. We enhance the competitiveness of our customer companies by enabling superior user experiences as well as faster time-to-market for their devices and services. We have offices in Finland, China, Denmark, Estonia, Germany, Great Britain, Slovakia, South Korea and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki Ltd. In 2011, the company's turnover was 81.4 million euros and its operating profit was 1.9 million euros.
Links:
Ixonos' website [http://www.ixonos.com ], or follow Ixonos on Twitter
[http://twitter.com/IxonosTweets ] and YouTube [http://www.youtube.com/IxonosOnline ]
Ixonos User Experience Design services [http://www.ixonos.com/user-experience ]
Mobile Show Middle East event site
[http://www.terrapinn.com/2012/the-mobile-show/index.stm ]
