Advertising Services target mobile users based on location.January 14, 2009 -
NAVTEQ LocationPoint(TM) offers location-aware applications and devices a turnkey approach for subsidizing content services while enabling advertisers to reach and engage PND/mobile phone users where and when they are making shopping decisions. Advertiser storefront information is included in NAVTEQ map, which also helps users find and navigate to storefronts. Also, advertisers can proactively promote their locations with interactive targeting of consumers in specific vicinity.
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Original Press release
NAVTEQ Corp.
222 Merchandise Mart, Suite 900
Chicago, IL, 60654
USA
NAVTEQ LocationPoint Advertising Services Unveiled at CES
New channel for advertisers, new revenue stream for location-based services (LBS) publishers and device manufacturers
CHICAGO, Jan. 7 -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced the launch of NAVTEQ LocationPoint(TM) Advertising, a new mobile location-based advertising service. NAVTEQ LocationPoint offers location aware applications and devices a turnkey approach for subsidizing high value content services, while enabling advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions.
NAVTEQ LocationPoint leverages NAVTEQ data including the most widely used map for navigation which consumers around the world depend on 100 million times every day. NAVTEQ LocationPoint provides inclusion of advertiser storefront information in the NAVTEQ map and helps millions of users of GPS navigation devices find, and find their way to, these storefronts. NAVTEQ LocationPoint also enables advertisers to proactively promote their locations with interactive targeting of consumers in the vicinity of their storefronts. Advertisers are able to deliver to these in-market consumers a variety of rich and highly engaging campaigns to drive awareness, store visits and purchases.
NAVTEQ LocationPoint is platform independent and can be utilized with any connected portable navigation device or mobile phone application to deliver highly targeted, relevant and actionable advertising to end users. NAVTEQ LocationPoint advertising units provide rich ad creative including calls to action like click to search, click to call, click to navigate and click to coupon. NAVTEQ LocationPoint also supports delivery of mobile coupons within an ad campaign, bringing a unique value to the consumer audience.
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the global leader in satellite navigation, was the first to join with NAVTEQ to bring an ad-supported navigation device to market, offering free lifetime traffic in North America available on two of its most popular device lines -- the 2x5 and 7x5 series. Advertisers can engage consumers using these Garmin devices with an array of innovative calls to action including click to map, click to navigate and click to coupon.
NAVTEQ is uniquely suited to deliver and manage this offering given its role as a leader in location content and services, its relationships with hundreds of advertising partners and its ability to affiliate attractive navigation ad inventory.
"This new advertising medium directly benefits all those associated with it. From location providers who gain a valuable revenue stream to advertisers who have a highly targeted navigation device channel to reach consumers to consumers themselves who benefit from the availability of free services," said David Klein, vice president, NAVTEQ. "We know from our research that consumers accept and even expect advertising in exchange for content. They see this exchange as adding value when presented in the right location-relevant context and integrated tactfully within the navigation experience. We believe that this new advertising service provides a valuable tool to meet industry needs."
NAVTEQ LocationPoint is on display at CES, NAVTEQ booth #36225, South Hall 4, January 8-11, 2009 in Las Vegas. More information about integrating NAVTEQ LocationPoint Advertising into applications and devices is available at http://www.nn4d.com/LBA.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices and in 43 countries.
NAVTEQ and NAVTEQ LocationPoint are trademarks in the U.S. and other countries. All rights reserved.
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