Product News: Materials & Material Processing

Acrylic Emulsion helps paint repel stains.

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Press Release Summary:

April 14, 2014 - Intended for premium interior flat and satin wall paints, RHOPLEX™ EZ Clean 1500 Emulsion provides stain repellency, resistance, and removal capabilities. Stain-beading technology enables common hydrophobic and hydrophilic stains to be wiped away. In addition to facilitating clean-up, 100% acrylic binder offers scrub resistance. Product can be formulated into low VOC paint, is made without alkylphenol ethoxylates surfactants, and is formaldehyde-free.

Dow Chemical Co.

2301 N. Brazosport Blvd., Bldg. B-1608, Freeport, TX, 77451, USA

Original Press Release

Got Smudges? Dow Has the Solution

Press release date: April 4, 2014

RHOPLEX™ EZ Clean Emulsion helps bring less mess, and more clean to the American Coatings Show

Philadelphia, USA – From muddy paws and sticky fingers, to dirty athletes and kitchen catastrophes, Dow created RHOPLEX™ EZ Clean 1500 Acrylic Emulsion with the messiness of everyday life in mind.

At the 2014 American Coatings Show, April 8-10 in Atlanta, Dow Coating Materials is introducing RHOPLEX EZ Clean 1500 Acrylic Emulsion technology for premium interior flat and satin wall paints, to help deliver less mess and more clean to homes everywhere. Compatible with a wide variety of paint ingredients, the 100 percent acrylic binder helps deliver the performance capabilities that busy families demand—repellency, resistance and enhanced removal capabilities versus the most common household stains. Thanks to the advanced stain-beading technology, with just an easy wipe, common hydrophobic (water repellant) and hydrophilic (water attracting) household stains can be a thing of the past.

“As a mom, I know how messy the walls at home can get,” said Sylvia Insogna, North American Marketing Director, Dow Coating Materials. “Kids make messes. Although they love their art projects and playing outside with the dog, the walls can really take the brunt of their creativity. Our scientists created RHOPLEX EZ Clean 1500 Acrylic Emulsion with this in mind. As consumers are purchasing and remodeling their homes, they are seeking paint solutions that are cost-effective but have added performance benefits such as stain resistance and durability to keep that freshly painted look longer.”

In addition to helping deliver an easy clean-up, RHOPLEX EZ Clean Emulsion offers excellent scrub resistance and even offers repellency over porous substrates.

Easy clean-up isn’t the acrylic emulsion’s only feature. The acrylic emulsion can be formulated into low volatile organic compound (VOC) paints. Additionally, it is made without alkylphenol ethoxylates (APEO) surfactants and is formaldehyde-free.* Homeowners can rest assured knowing that paint formulations using RHOPLEX EZ Clean Emulsion not only have excellent stain resistance and removal capabilities but also won’t compromise a home’s air quality.

To hear more about how RHOPLEX EZ Clean 1500 Acrylic Emulsion wipes away family messes, please visit Dow Coating Materials at the American Coatings Show booth #807, or visit www.dow.com/coatingmaterials.

* No added formaldehyde, or formaldehyde generators

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