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Multi-Purpose Copolymer targets floor finish market.


August 29, 2008 - Duraplus(TM) MP Emulsion is multi-purpose, styrene-acrylic water-borne copolymer recommended for floor finishes in high-maintenance environments, such as supermarkets, non-food retail, and office building lobbies. Floor finish manufacturers can formulate polishes that exhibit gloss retention, are APEO free, meet VOC standards, and can be applied at floor temperatures of 50º F and above.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

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Specialty Copolymer Resins offer extreme performance capabilities.
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Rohm and Haas Introduces Duraplus(TM) MP Emulsion


New Multi-Purpose Copolymer for High-Gloss Floor Finishes

PHILADELPHIA-- Rohm and Haas (NYSE:ROH) has launched a new innovative binder, Duraplus MP Emulsion, to the North American floor finish market. This new multi-purpose, styrene-acrylic water-borne copolymer can be formulated to meet the toughest VOC standards and still outperform traditional solvent and waterborne semi-transparent stain technologies.

Floor finishes based on Rhoplex MP emulsion are recommended for periodic and high-maintenance environments, such as supermarkets, non-food retail, and office building lobbies. They provide outstanding appearance, gloss retention, superior repairability, recoatability, and are APEO free. Floor finish manufacturers can formulate polishes that can be applied at floor temperatures of 50º F. (10º C.) and above.

Duraplus MP emulsion is part of a broad line of Rohm and Haas high-performance, environmentally-advanced products for floor finishes. Hear what the Rohm and Haas Experts is saying about this new technology. For more information, please contact you local Rohm and Haas Representative or visit us @ go.rohmhaas.com/duraplusmp.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities(TM)

Contacts
Rohm and Haas Company
Andrew Crane, 215-592-2041
acrane@rohmhaas.com

Source: Rohm and Haas Company


Contacts:

General Information:
Andrew Crane
USA
Phone: 215-592-2041
Send email  E-mail this person

Company Information:
Name: Rohm & Haas Co.
Address: 100 Independence Mall W.
City: Philadelphia
State: PA
ZIP: 19106 2399
Country: USA
Phone: 215-592-3000
FAX: 215-592-3377
http://www.rohmhaas.com/


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Adhesive is formulated for automobile interior applications.
Adhesives bond rubber to metal.
Acrylic Pressure-Sensitive Adhesive offers heat resistance.
Rheology Modifier is solvent-free and nonionic.
Impact Modifier strengthens sustainable packaging.
Acrylic Latex Polymer coats steel and concrete surfaces.
Resin enables green insulation manufacturing.

Other News from this company:
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Rohm and Haas's Aquaset(TM) Technology Ranked in Top 10 for European Environmental Award 2007
Rohm and Haas Launches China-Made TianBa(TM) 2000
JinHaas Officially Begins Operation - Contributes to Chinese Plastics Additives Market
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Rohm and Haas Company and SKC Agree to Form Joint Venture Serving the Flat Panel Display Industry
Rohm and Haas Receives Sustainability Award
Rohm and Haas Announces Construction of a New Polymer Emulsions Plant In Moscow Region, Russia
Rohm and Haas Company Board Authorizes $2 Billion Share Repurchase Program, Including $1 Billion Accelerated Share Repurchase; Declares Quarterly Dividend
Rohm and Haas Announces Second Quarter 2007 Earnings Release Date and Conference Call Details
Rohm and Haas Completes Sale of European Automotive Coatings Business to Mäder
Rohm and Haas Electronic Materials Invests $60 Million in 193nm Immersion Lithography System
Rohm and Haas Announces Organizational Changes
Rohm and Haas's Fastrack(TM) Technology on Space Shuttle Runway
New Online Adhesive Solutions Center will Provide Answers for Rubber-To-Metal Bonding Requirements
Reliance Industries and Rohm and Haas Complete Agreement to Explore Construction of an Acrylic Acid and Esters Facility in India
Neil Carr Named Rohm and Haas Director, Procurement and Logistics
Rohm and Haas Introduces First ICC-listed Reactive Hot Melt Adhesive for Structural Panel Lamination
Rohm and Haas Announces Fourth Quarter 2006 Earnings Release Date and Conference Call Details



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