Marine Communication Device addresses on-the-water need.
June 26, 2008 -
Combining Bluetooth® wireless technology with microphone/speaker handset, MR F300 BT is designed for non-emergency phone conversations on boats. It routes incoming phone calls through speaker, and relays outgoing voice audio through noise-canceling microphone. Rated submersible to JIS7 specification, product offers large, illuminated display, caller ID for incoming calls, auto redial, phone book and call log, and external audio output which connects to boat stereo's auxiliary input.
Cobra Transforms Marine Communication with the Addition of Bluetooth® Technology
Handset Pairs with Mobile Phone for Loud and Clear Communication on the Water
CHICAGO, June 17 - Cobra Electronics (NASDAQ:COBR) today announced the launch of a new marine product that will revolutionize the way boaters communicate. The patent-pending MR F300 BT handset uses Cobra's exclusive MicroBlue(TM) technology that enables boaters to have loud and clear non-emergency phone conversations while underway.
Set to debut at the 2008 Marine Aftermarket Accessories Trade Show, July 16-18 in Las Vegas, the MR F300 BT pairs Bluetooth® wireless technology with a combination microphone/speaker handset. Incoming phone call audio is routed through the speaker, and outgoing voice audio is relayed through the noise-canceling microphone. The unique ability to make and receive phone calls over even the noisiest engine allows boaters to keep their mobile phones tucked away from the threat of water damage.
"The MR F300 BT is the first-of-its-kind in the marine category and addresses a significant on-the-water need," said Tony Mirabelli, senior vice president of marketing and sales for Cobra. "The product helps boaters tackle the communication challenges posed by the noisy marine environment, without interrupting the boating experience."
With a design reminiscent of a fixed-mount VHF radio microphone, the MR F300 BT hooks to a supplied 12V waterproof connection, which can be easily installed. The Cobra MicroBlue technology ensures incoming and outgoing calls are easily heard over the conversations of other passengers or in gusty winds. The product has a green call button that begins conversations, a push-to-talk side button that un-mutes the microphone, and a red button that terminates the call. While it is not a replacement for a VHF radio, which is primarily used for emergency communication, the MR F300 BT is designed to enhance the recreational boater's experience by making non-emergency communication easier and more convenient.
The new product offers a large, illuminated display; caller ID for incoming calls; auto redial; a phone book and call log; an external audio output, which connects to the boat stereo's auxiliary input to allow calls to be routed through the boat's speaker system when enabled; and is rated submersible to the JIS7 specification.
The MR F300BT will be offered at an MSRP of $189.95 at major marine and outdoor equipment retailers in September 2008. See http://www.cobra.com/marine for more details.
In addition to the MR F300 BT, Cobra is showcasing its entire marine product line at MAATS in booth #819.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership.
To learn more about Cobra Electronics, please visit the Cobra site at http://www.cobra.com/.
Marketing:
William Polk
USA
Phone: 913-226-5834 E-mail this person Company Information: Name: Cobra Electronics Corp. Address: 6500 W. Cortland St. City: Chicago State: IL ZIP: 60707 4000 Country: USA Phone: 800-262-7222 FAX: 773-889-1678 http://www.cobraelectronics.com
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