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Online Platform optimizes video advertising.

May 1, 2008 - Adap.tv OneSource allows online publishers to add, configure, and optimize video advertising across all advertising sources, in all formats, utilizing single, integrated platform. It can be used to manage in-house ads and ads from more than 50 text, display, and video ad networks, and also offers full transparency and reporting capabilities. Using web-based dashboard, users can monitor ad performance and track revenue funnel metrics by account, site, geography, category, or video.

Related categories: Services | Software

Press Release
Release date: April 22, 2008

Adap.tv Launches First Open and Universal Online Video Advertising Platform: Adap.tv OneSource

Adap.tv OneSource Optimizes Video Advertising for Online Publishers across all Advertising Sources and all Formats in a Single, Integrated Platform

SAN MATEO, Calif., April 22 / -- Adap.tv, a leading provider of contextual advertising for online video, today launched Adap.tv OneSource, the first open and universal video ad platform. Adap.tv OneSource empowers publishers to add, configure, and optimize video advertising across virtually all ad sources and all formats using sophisticated technology and a simple, single interface.

With the rapid growth of online video, increasing complexities from a lack of standards and an ongoing surge of online ad networks and exchanges, publishers are struggling to find a simple and effective way to monetize their video content while maintaining control over the viewing experience. Adap.tv allows publishers to smartly choose ad sources and ad formats that best match their video content, while maximizing their revenue and user experience. Through Adap.tv OneSource, Adap.tv provides publishers of all types with a single point of integration and control with the flexibility to support all formats across all ad sources to eliminate integration burdens and coverage inefficiencies. Adap.tv selects and optimizes brand and direct response ads using proprietary algorithms that consider video classification, content rating and contextual analysis to provide the best revenue yield.

"Today's announcement represents a significant milestone in the evolution of online advertising for video," said Amir Ashkenazi, chief executive officer and co-founder of Adap.tv. "Adap.tv OneSource leverages the collective wisdom of all advertising sources, including all major ad networks, for the benefit of its customers and provides them with a simple and seamless experience to get the most out of their online video inventory."

Publishers can use Adap.tv OneSource to manage their in-house ads and ads from more than 50 text, display, and video ad networks. Adap.tv OneSource also provides publishers with full transparency and reporting capabilities. By using its Web-based dashboard, customers can monitor ad performance and track revenue funnel metrics by account, site, geography, category, video, and more.

"Adap.tv is solving a real challenge in online video advertising by providing publishers a single destination to manage all their video ad networks," said Erick Hachenburg, CEO of Metacafe. "Metacafe has long worked with multiple providers, and Adap.tv OneSource will help manage this in a way that efficiently and effectively enables us to monetize more inventory at higher CPMs."

Adap.tv OneSource provides the following features and benefits:

Higher revenue across all videos
o Any ad source, any format, including pre-roll video, overlay, and
post-roll ads
o Adaptive optimization by source, view, ad, and more
o International coverage

Viewer-friendly, relevant ads
o High-quality brand ads
o Contextually relevant ads
o Publisher-sold ads

Simple to install and manage
o One integration
o One interface
o Full transparency

About Adap.tv
Adap.tv empowers publishers to make the most of online video advertising. Through its flagship offering, Adap.tv OneSource, the first open and universal video ad platform, publishers can access and seamlessly optimize video advertising across all networks and all formats to improve revenue and user experience. With a single point of control, publishers can smartly match their online video inventory from a collective sum of ad networks based on contextual analysis and past viewer behavior.

Adap.tv is headquartered in San Mateo, California and serves millions of video views per day with an extensive inventory of more than 100 million ads.

Source: Adap.tv

Web site: http://adap.tv/

Contacts:

Public Relations:
Leo Tignini
USA
Phone: 646-202-9760

E-mail this person

Company Information:
Name: Adap.tv
Address: One Waters Park Drive
City: San Mateo,
State: CA
ZIP: 94403
Country: USA
Phone: 650-286-4420
FAX: 650-312-9223
http://adap.tv

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