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Polyolefin Dispersions are suited for carpet applications.


January 23, 2008 - Enabled by BLUEWAVE(TM) Technology, which incorporates sustainable attributes, polyolefin dispersions (PODs) are thermoplastic, not thermoset, which facilitates recycling at end of carpet's life. Low odor PODs are applied using conventional coating equipment, and are suited for variety of end use carpet applications, including modular tile pre-coats, commercial/residential broadloom carpet, thermo-moldable products, and artificial turf systems.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

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Thermoplastic Compound suits automotive/industrial equipment.
Thermoplastic Elastomer Compounds provide UL-V0 flame retardance.
Soft Acrylic Base Coat Resins suit leather applications.
Waterborne Resin suits wood and furniture coatings.
Synthetic Turf Infill Material is environmentally conscious.
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Polymer suits injection molding and machining applications.
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Thermoplastic Olefins suit precision optics applications.
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TPE Alloys minimize oxygen and moisture vapor transmission.
Clear Panels provide hurricane protection.
Conductive Thermoplastic provides EMI shielding.
Polyacetal Compounds provide ESD protection.
SL Photopolymer can be used on all solid-state platforms.


New Polyolefin Dispersions Offer Environmentally Preferable Option in Carpet Backing


Dow to showcase enabling BLUEWAVE(TM) Technology at Greenbuild Expo 2007

Chicago, IL - November 07, 2007

The Dow Chemical Company is introducing new polyolefin dispersions (PODs) for carpet applications that deliver the performance characteristics of polyolefins, with the benefits of waterborne application systems. Enabled by Dow's proprietary BLUEWAVE(TM) Technology, these PODs allow manufactures to apply thermoplastic carpet backing using conventional coating equipment. Unlike many carpet backing technologies that are available today, Polyolefin Dispersions enabled by BLUEWAVE(TM) Technology are thermoplastic, not thermoset, which facilitates easier recycling at the end of the carpet's life.

"A thermoplastic backing offers a wide variety of potential environmental and commercial benefits such as enhanced recyclability, excellent physical properties, and differentiation in the marketplace," said Todd Crook, global marketing manager, Dow Carpet Latex. " Polyolefin dispersions are low odor products, and are excellent candidates for a variety of end use carpet applications, including modular tile pre-coats, commercial/residential broadloom carpet, thermo-moldable products, and artificial turf systems."

"BLUEWAVE Technology exemplifies Dow's commitment to sustainable chemistry and our material science expertise," said Crook "The increased ease of recyclability of carpet backed with BLUEWAVE Technology addresses a pressing issue the building and construction industry has battled for years."

In addition to the sustainability attributes, PODs enabled by BLUEWAVE(TM) Technology impart excellent physical properties to carpeting including excellent wet strength, outstanding tuft lock strength and the potential for lighter weights.
Greenbuild Expo attendees can learn more about PODs, BLUEWAVE Technology and carpet backing products from Dow by visiting booth #506.

Additional information is also available at www.dowpod.com, or call:
o U.S. and Canada: 800-441-4369
o Europe: +800-3-694-6367 or +32-3-450-2240
o Asia-Pacific: +800 7776 7776 or (+60) 3-7958-3392
o China: +800 600 0015
o Brazil: +55-11-5188-9222

About BLUEWAVE Technology

BLUEWAVE Technology is a high-shear mechanical process that works by taking traditional thermoplastic polymers and elastomers and breaking them up into submicron particles. The resulting dispersion can be made with very low surfactant levels while still maintaining a solids content of up to 60 percent. Low surfactant content enables customers to minimize surfactant effects and maintain a very high level of product performance. When applied to a substrate and heated, the polymer melts and the water evaporates, forming a coating that is thinner and more cost effective for a variety of applications.

About Dow

Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.


Contacts:

Marketing:
Kristina Schnepf
USA
Phone: 989-636-9086

Public Relations:
Gibbs & Soell
Ron Loch
USA
Phone: 847-519-9150
Send email  E-mail this person

Company Information:
Name: Dow Chemical Co., The
Address: 2030 Dow Center
City: Midland
State: MI
ZIP: 48674-0001
Country: USA
Phone: 989-832-1000
FAX: 989-832-1465
http://www.dow.com


More New Product News from this company:
Antimicrobial is formulated for use in metalworking fluids.
Microbiocide does not contain or release formaldehyde.
Cleaning Solvent offers thermal stability up to 625°F.
Surfactants meet most environmental safety standards.
Biocide offers low VOC alternative to paint preservation.
Biocide is optimized for chemical stability.
Additive creates shear stability to extend life of fluid.
Antimicrobial suits industrial water-based products.
Amino Alcohol targets metalworking industry.
Multifunctional Amine meets European restrictions on VOCs.

Other News from this company:
Dow and EDF Trading Announce LNG Cooperation Agreement
Dow AgroSciences' Success Presented to Wall Street
Dow Joins EPA "GreenChill" Advanced Refrigeration Partnership
Dow Introduces a New Brochure for Water-based HVAC & Refrigeration Systems
Dow Performance Fluids Business to Host Virtual Tradeshow for AHR
New Dow Amines Production Facility Fully Operational in Plaquemine
Dow Ethanolamines Confirms Expansion Plans in Louisiana
The Dow Chemical Company and Petrochemical Industries Company of Kuwait Announce Global Petrochemicals Joint Venture
Dow Signs MOU for Gasification Facility
Dow, Chevron Phillips Chemical Name Leadership Team for Styrenics Joint Venture
Dow Announces New Technology for STYROFOAM(TM) Insulation
Dow Wolff Cellulosics Closing HEC Plant in Aratu, Brazil
Kenneth Littel Named Material Protection Global Market Manager for Dow Biocides
The Dow Chemical Company to Close Latex Plant at Freeport, Texas
The Dow Chemical Company to Exit ABS and SAN Sales in the Americas for all Non-Automotive Markets
Dow Canada Finalizes Sale of Western Canada Caustic Soda Business to Univar
Dow Epoxy Completes Systems Acquisitions
Dow and Davy License LP OxoSM Technology to PetroChina Sichuan Petrochemical Co., Ltd.
Dow to Expand Its Manufacturing and R&D Facility in Correggio, Italy
Dow Completes Divestiture of ETHAFOAM(TM) Business



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