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Starch-Based Ingredient aids sustainable fluid management.


January 7, 2009 - Made from corn starch, Reon(TM) is designed to exceed performance of and replace petroleum-based polymers. Product retains 500 times its weight in water and is designed to manage fluids in various industrial products and applications. Formulated with potassium or sodium, superabsorbent biodegrades after its useful life and can be customized with regards to pH and color. It can also be made in various granule sizes and powders.

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Reon(TM) Starch-based Ingredients Provide Effective, Sustainable Fluid Management Solutions for Industrial Products


Beaverton, Ore. (December 16, 2008) - Industrial product engineers seeking high-quality, sustainable products now have access to a superabsorbent ingredient made from corn starch.

Marketed under the name Reon(TM), the superabsorbent is capable of retaining 500 times its weight in water, and is designed to manage water and fluids in a wide range of industrial products and applications. Uses for Reon are being expanded by Absorbent Technologies, Inc. (ATI), a private company that has taken global leadership in developing sustainable starch-based superabsorbent polymers. The company recently enlarged its Albany, Ore. plant to prepare for growth in industrial applications.

"Our new starch-based superabsorbent offers product designers the twin benefits of performing better than the older synthetic polymers while also being sustainable," said David Westlund, Reon product manager. "Because Reon is sustainable, more functional and safe, and biodegrades quickly after its useful life, we believe this superior starch-based polymer will replace millions of pounds of petroleum-based polymers as green-thinking companies adopt our better product."

With current customers using Reon in dust abatement, image printing, bandages, and batteries, ATI is also seeing interest in medicine, pharmaceuticals, cosmetics, diapers, construction products, fire suppression, fuel filters, and a host of other uses.

According to Westlund, Reon can be made in a variety of granule sizes and powders. "We can formulate with either potassium or sodium, and can adjust the pH and color to meet exacting standards. If you have a need, we can customize the right version for you."

More information about Reon is at www.reon.com or contact David Westlund at 503.699.3000 ext. 112, or dwestlund@reon.com.

About Absorbent Technologies, Inc.

Based in Beaverton, Ore., Absorbent Technologies, Inc. (ATI) is a privately-held, science-based company dedicated to the development, manufacture and marketing of starch-based superabsorbent products and ingredients. ATI offers ingredients for industrial uses under the Reon(TM) brand and agricultural products under the ZebaŽ brand. Formed in 2003, the Company operates two production plants in Albany, Oregon and markets products in more than 10 countries.

Ron Arp, President
Amplify Group, Inc.
360/601-2991
www.amplifygroup.com


Contacts:

Public Relations:
Ron Arp President
USA
Phone: 360-601-2991

General Information:
David Westlund
USA
Phone: 503-699-3000 ext 112
Send email  E-mail this person

Company Information:
Name: Absorbent Technologies, Inc.
Address: 8705 SW Nimbus Avenue
City: Beaverton
State: OR
ZIP: 97008
Country: USA
Phone: 503-699-3026
http://www.reon.com




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