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Software enables mobile advertising in converged networks.
November 26, 2008 -
Providing policy enforcement point for multimedia content and services, Media Controller allows wireless, broadband, and cable operators to enforce rules and policies on multimedia traffic. It facilitates launch of mobile advertising and offers support for iPhone devices by providing means to interface with Multimedia Messaging. By preventing malware and other types of malicious content from reaching subscribers, software can help ensure integrity of networks.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.) |
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Vantrix Launches Media Controller and Announces Multiple Commercial Deployments
Product enables Mobile Advertising solutions and malware protection in converged networks
SAN DIEGO and MONTREAL, Nov. 13 /- Vantrix, the leading provider of content adaptation and optimization solutions for converged wireless, broadband and cable networks today announced the launch of its new product offering, Media Controller and its implementation at several prominent network operators and mobile entertainment companies. These deployments, which have taken place in KSA (Kingdom of Saudi Arabia), Kuwait, and the US, have already brought significant OPEX and CAPEX savings to Vantrix customers.
Vantrix Media Controller is a policy enforcement point for multimedia content and services. It allows wireless, broadband, and cable operators to enforce rules and policies on multimedia traffic. It is designed to increase operators' revenue by facilitating the launch and introduction of services such as mobile advertising as well as extending support for iPhone devices by providing a means to interface with Multimedia Messaging (MMS). It can also help operators ensure the integrity of their networks by providing a set of mechanisms to prevent malware and other types of malicious or unsolicited multimedia content from reaching subscribers.
"In order for network operators to introduce innovative services and business models such as mobile advertising they need a solution that is able to manage multimedia traffic efficiently," said Patrick Lopez, Chief Marketing Officer for Vantrix. "Media Controller is an effective way for operators to offer subscribers a level of security and control, while still introducing revenue-driving applications and solutions including mobile advertising."
Media Controller is an integral component of the company's core software platform, Mediadvance, on which all Vantrix products and solutions are built. This approach provides Vantrix customers with a single point for the management, provisioning and administration of all their multimedia services. Network operators benefit by being better able to deliver more multimedia content including MMS, Music, Videos, Mobile TV, Web TV, Cable TV and User Generated Content.
Vantrix Media Controller key features include:
Anti-Spam
Featuring advanced heuristics algorithms, Vantrix Media Controller is designed to protect subscribers from abuse by blocking unsolicited MMS messages.
Content Filtering
By inspecting content for suspicious extensions, Vantrix Media Controller is able to filter MMS that may be unsuitable for the intended recipient, based on configurable attributes such as content type, size, origin and/or destination.
Anti-Virus
Vantrix Media Controller protects the network from harmful traffic by filtering out self replicating virus-infected multimedia messages.
Advertising Insertion
Vantrix Media Controller enriches content by dynamically inserting customized banners, animations, slides, text, audio and video into multimedia messages, Video on Demand or Mobile TV and radio services.
MMS 2 Email
Vantrix Media Controller allows network operators to seamlessly bridge the gap between Multimedia Messaging and wireless email users. As more and more devices are introduced in the market, it is important for network operators to be able to enable communities to communicate seamlessly. For instance, MMS 2 email allows iPhone users to exchange Multimedia Messages with the rest of the wireless community.
ABOUT VANTRIX
Vantrix delivers the best multimedia customer experience on any network. The company offers a comprehensive suite of solutions that delivers any multimedia content to any device, focusing on the best possible user experience to drive consumer adoption of premium services like MMS, Mobile TV, User Generated Content and Video On Demand.
Vantrix is headquartered in Montreal with offices in London and Dubai.
To learn more about Vantrix visit our new website at www.vantrix.com.
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