Web-Based Platform fosters global collaboration/development.
October 7, 2008 -
OneVoice: KOL (Key Opinion Leader) provides features and tools needed to help teams and their partners manage active advocate campaign throughout brand lifecycle, from advocate identification through management and development of key assets. Building on centralized, permission-based portal, solution provides web-based environment where domestic and global teams can collaborate, learn, and carry out common strategic vision.
Cadient Group's GEL Interactive Technologies Launches OneVoice: KOL Platform
Unique platform provides critical features and tools to help brand teams and partners build and manage active advocate campaigns
WEST CONSHOHOCKEN, Pa., Sept. 24 -- GEL Interactive Technologies, a Cadient Group company, announced today the launch of its Key Opinion Leader (KOL) management platform, OneVoice: KOL. OneVoice: KOL provides the critical features and tools needed to help brand teams and their partners manage an active advocate campaign throughout the brand lifecycle - from advocate identification through the management and development of these key assets.
Building on the foundation of a centralized, permission-based portal, OneVoice: KOL fosters a collaborative, web-based environment where both domestic and global teams can collaborate, learn, and carry out a common strategic vision.
"As advocates continue to gain more value within healthcare organizations, there is a greater need to ensure that relationships with qualified professionals are viewed through the lens of maximizing their full potential as advocates -- from initial recruitment phase through the brand's evolution and maturity," said Mark Kent, Senior Product Director (Portals), GEL Interactive Technologies. "With nearly 10 years of opinion leader management experience leveraged into OneVoice: KOL, we understand the needs of internal MSL/KOL managers and the external users they work with. OneVoice: KOL was created to support the advocate life cycle process with tools that streamline identification and profiling, and strategically monitor goals, advocate development and management."
The OneVoice: KOL Platform introduces several new and innovative features for brand teams and their partners, including:
Relationship Transparency Monitoring
-- The OneVoice: KOL platform tracks and records all system activity for all users allowing for complete transparency across brand teams and partners.
-- Users can easily track and report on who has downloaded materials, how often users logon, what areas they visit, and expenses for individuals or teams.
Content Collaboration Environment
-- The Content Collaboration Environment allows users to view the latest brand and scientific materials and includes a built-in Asset Management system for administrative review and approval of materials.
-- The environment includes a redesigned PowerPoint presentation builder as well as a host of new collaborative functionality like discussion forums, wiki's, blogs, and RSS feeds.
Training and Certification Hub
-- The Training and Certification Hub provides support for the training of KOL's, speakers, and brand or sales teams on all aspects of a product. The hub allows users to test and measure the results of individual training materials and ensure all teams are fully certified in their areas of expertise.
-- A built-in survey system allows for instant user feedback on presentations or training videos.
Ratings and Recommendation Engine
-- The Performance Manager allows managers to create, monitor, and analyze goals and supporting activities for individual KOL's or teams and monitor goal achievement with in-depth analysis or a summary snapshot view.
About GEL Interactive Technologies
GEL Interactive Technologies is a Cadient Group company focused on providing customers at leading pharmaceutical, biopharmaceutical and medical device companies with proprietary software solutions at the brand and enterprise level. GEL Interactive Technologies creates scalable CRM-ready portals and experiential marketing events. GEL solutions enable stakeholder collaboration, align advocates, and influence customers.
The combination of our technology-based products, engagement services and deep industry expertise facilitate and enhance relationships--whenever and wherever customers, brands, and advocates interact. For more information about GEL Interactive Technologies, visit www.gelinteractive.com.
About Cadient Group
Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.
Contacts:
Marketing:
Michael Walsh Sr. Director, Marketing Communications
USA
Phone: 484-351-2860 E-mail this person
Public Relations:
Zer0 to 5ive
Matt Helmke
USA
Phone: 610-934-7562 E-mail this person
General Information:
Erin Dunkel Manager, Marketing Communications
USA
Phone: 484-351-2841 E-mail this person Company Information: Name: Cadient Group Address: Five Tower Bridge City: West Conshohocken State: PA ZIP: 19428 Country: USA Phone: 484-351-2800 http://www.cadient.com
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