October 7, 2008 - Enabling users of Velocity(TM) hearing aids to wirelessly connect to Bluetooth-enabled mobile phones, sonicBLU wireless communication device has up to 10 m operating range, weighs 10 g, and measures 42 x 24 x 12 mm. It utilizes rechargeable lithium-ion battery, with charging time of 1½-2 hr, for up to 4 hr of talk time and up to 70 hr of stand-by time.

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Sonic Innovations Launches sonicBLU Bluetooth Device

SALT LAKE CITY, Sept. 23 -- Sonic Innovations, Inc. (NASDAQ:SNCI), the only U.S.-based publicly traded manufacturer of digital hearing aids, is introducing sonicBLU, a wireless communication device that will allow users of Sonic Innovations' Velocity(TM) hearing aids to wirelessly connect to Bluetooth-enabled mobile phones. Connectivity to sonicBLU is available for Sonic's Velocity hearing aids.

The sonicBLU device has talk time of up to four hours and a stand-by time of up to 70 hours. In addition, it has an operating range of up to 10 meters and uses a rechargeable lithium-ion battery (with a charging time of 1 1/2 to two hours). SonicBLU weighs 10 grams and measures 42 millimeters long by 24 millimeters wide by 12 millimeters thick.

"By introducing sonicBLU, Sonic Innovations is taking yet another step in continually updating and upgrading our products to match the active lifestyles of our customers. We are confident that sonicBLU will become one of our best-selling accessory products," said Sonic Innovations Chairman and Chief Executive Officer Sam Westover.

ABOUT SONIC INNOVATIONS: Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving lives through enhanced hearing. Sonic Innovations is dedicated to the growth and success of their hearing-healthcare partners.

Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. Sonic Innovations and their distributor partners provide hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at http://www.sonici.com/.

Sonic Innovations' partners have prescribed more than 1,000,000 Sonic hearing instruments.

Contacts:

Public Relations:
XO Marketing
Therese Clay
USA
Phone: 801-272-8686

Company Information:
Name: Sonic Innovations, Inc.
Address: 2795 E. Cottonwood Pkwy, Ste. 660
City: Salt Lake City
State: UT
ZIP: 84121
Country: USA
Phone: 801-365-2966
http://www.sonici.com

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