Direct Retailer Software aids merchandising, optimization.
September 15, 2008 -
SigmaCommerce v4.3 helps online retailers increase shopping cart conversion and customer retention. Along with online payment methods, including PayPal(TM) integration, end-to-end eCommerce and order management software offers product personalization capabilities, online transaction efficiency and security features, as well as on-account payment transaction support. Multi-channel solution also offers single-page checkout process option and intelligent forecasting.
Sigma Micro Announces the Release of SigmaCommerce 4.3 for Direct Retailers
New Features Solve Online Retailers' Highest Priority Merchandising and Optimization Challenges
INDIANAPOLIS, Sept. 8 -- Sigma Micro, the only software and solutions provider committed exclusively to direct retailers, announced today the availability of SigmaCommerce 4.3, its end-to-end ecommerce and order management solution. The enhancements in this release of the multi-channel retail software enable online retailers to address their biggest merchandising and optimization to-do's for increasing shopping cart conversion and customer retention.
The additions in SigmaCommerce 4.3 include more product personalization capabilities, online payment method enhancements including available integration with PayPal(TM), and an optional single-page checkout process -- proven to lower shopping cart abandonment rates and instill shopper confidence. As one of the most trusted and recognized names in ecommerce, PayPal(TM) is synonymous with convenience and security online.
The ecommerce-focused enhancements in this release follow extensive research and observation of mid-size direct retailers, addressing the need for efficient online transactions and security. The newest findings in The Shop.org State of Retailing Online 2008 validate Sigma Micro's prioritization of web merchandising and optimization effectiveness. According to the study conducted by Forrester Research, shopping cart page improvements and checkout process enhancements are top investment priorities for 79% and 80% of retailers polled respectively.
"We know the needs addressed by SigmaCommerce 4.3 are at the forefront of our direct retailers' minds," said Sigma Micro President Matt Konkle. "In the current economy, providing shoppers with efficiency, convenience, and security have never been more important."
Other new capabilities or improvements in this software release include:
-- Enhancements to on-account payment transactions, which adds convenience for online retailers who also conduct business-to-business transactions
-- Intelligent forecasting for expected-to-ship and scheduled-to-ship products on back order, enabling retailers to maximize receiving/fulfillment lead times
-- Enhanced CSS (Cascading Style Sheets) Editor, allowing advanced hiding, resizing, and docking options available during website construction using the SigmaCommerce eStore
SigmaCommerce is a .Net 3.0 application providing the only full multi- channel integration of its kind that enables online retailers and other direct retailers to drive revenue growth and customer acquisition, improve operational efficiencies and maximize profit in today's aggressive retail environment. Along with its cost-effective delivery model, Sigma Micro provides full hosting for Web stores built within the application. For additional information or to schedule a software demonstration, please contact Kelli B Schmith.
About Sigma Micro
For over 26 years, Sigma Micro has been the backbone of successful direct retail businesses. Its market leading enterprise e-commerce software solution, SigmaCommerce, provides total integration of ecommerce, call center, point-of- sale, warehouse, merchandising, marketing, and financial management functionality for mid-market specialty retailers.
Sigma Micro provides direct retailers access to the technology, infrastructure and industry expertise they require to plan and manage their multichannel strategies, acquire new customers, maximize productivity and minimize organizational cost.
Sigma Micro is a privately held company headquartered in Indianapolis, Indiana, with development centers in Chandigarh and Kochi, India. Sigma Micro's R&D, services, and hosting facilities are located in Indianapolis. www.sigma-micro.com
Marketing:
Kelli Schmith VP Marketing
USA
Phone: 317-713-8619 E-mail this person Company Information: Name: Sigma/Micro Corp. Address: 6720 Parkdale Pl. City: Indianapolis State: IN ZIP: 46254 Country: USA Phone: 317-631-0907 FAX: 317-631-6585
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