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Q Interactive Announces Video Lead Generation Service
Innovative Service Addition Merges Branding and Performance to Meet Advertiser Demand
CHICAGO, June 23 -- Q Interactive (http://www.qinteractive.com/), a leading U.S.-based online marketing services provider, today announced the addition of video to its industry-leading TrueLeads(TM) online lead generation service for marketers in the U.S., U.K. and Canada. The TrueLeads service enables marketers to acquire detailed contact information and explicit permission to contact interested consumers for the purpose of driving sales, branding and CRM initiatives. With the addition of video to the service, lead generation marketers can now enhance their brand experience to engage consumer emotion and better motivate requests to be contacted.
In March, eMarketer predicted U.S. online rich media and video ad spending will total in excess of $9.4 billion in 2012 -- more than quadrupling the 2007 spending level. The introduction of video into Q's lead generation campaigns comes following extensive research and optimization to perfect the service as well as high demand from clients and the marketplace.
"Adding video to TrueLeads is an especially compelling offering for marketers because it combines the power of branding and performance marketing in a single vehicle," said Matt Wise, president and CEO of Q Interactive. "Advertisers can now enjoy all the value of a video interstitial with the added ability to collect contact information and permission from interested consumers."
"We have been very pleased with the results of our video lead generation campaign with Q Interactive," said Ann Zinser, vice president, LZL, agency for Imperial Majesty Cruise Line. "The ability to emotionally engage consumers with video and then provide them with the means to immediately opt in for more information is a powerful proposition. It has given us a significant increase in our ROI."
Q Interactive offers easy implementation for a video lead generation campaign. Marketers need only provide their existing 15-30 second commercial or video footage and Q Interactive's in-house creative team develops a custom lead generation offer. Once created, Q Interactive delivers the offer across its advertising network via its proprietary targeting system, the TrueConversion Engine, which uses a unique combination of demographic, behavioral and transactional data to deliver the right offer to the right consumer. Q Interactive operates the Internet's largest lead generation-focused advertising network, reaching more than 10 million unique visitors monthly.
Q Interactive is an advocate for best practices in online lead generation, including requiring explicit consumer consent and maintaining strict privacy policies to protect consumers' personally identifiable information and other data. The company has been a pioneer in online lead generation since 1999 and chairs the Interactive Advertising Bureau Lead Generation Committee, which has issued a series of industry 'best practice' standards to help educate advertisers and publishers on using the online lead generation category.
About Q Interactive
Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Specializing in lead generation, email and display solutions, Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data to provide superior campaign performance. Founded in 1995, Q Interactive is committed to the highest standards in ethical business practices, consumer permission and data privacy.
Every year, more than 1,500 leading brands rely on Q Interactive's consultative service to generate quality results, including more than half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive's advertising network, The Q Network, comprises 1,000 high traffic partner sites such as Weather.com and About.com, as well as its own branded Web properties, including http://www.coolsavings.com/.
Q Interactive is a unit of Landmark Interactive, a division of Landmark Communications, Inc.
CONTACT: Heidi Kelly of Red Chicago, +1-312-782-7922, hkelly@redchicago.com, for Q Interactive; or Jim Leichenko of Q Interactive, +1-312-224-5164, jleichenko@qinteractive.com
Contacts:
Public Relations:
Red Chicago
Heidi Kelly
USA
Phone: 312-782-7922
 E-mail this person
General Information:
Jim Leichenko
USA
Phone: 312-224-5164
E-mail this person
Company Information:
Name: Q Interactive
Address: One North Dearborn Street
City: Chicago
State: IL
ZIP: 60602
Country: USA
Phone: 888-729-6465
http://www.qinteractive.com
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