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Three-Megapixel Image Sensor features MDDI interface.


June 25, 2008 - Along with 1.75 micron OmniPixel3(TM) technology, ¼ in. OV3647 has 3 megapixel image and can operate at up to 15 fps in QXGA resolution. It supports mobile display digital interface (MDDI) and also comes with parallel interface that can act as input for secondary camera. This enables unit to share MDDI interface while also functioning as MDDI hub, reducing interconnects to Baseband processor to increase reliability, reduce power consumption, and enable accelerated 2-way data transfer.


Related categories:   Sensors, Monitors and Transducers

Press Release
Release date: June 11, 2008


OmniVision Offers First 1/4-inch 3 MegaPixel Sensor with MDDI Interface


Major Design Win Secured From Leading Smart Phone Manufacturer

SUNNYVALE, Calif., June 11 -- OmniVision Technologies, Inc. (NASDAQ:OVTI), the world's largest supplier of CMOS image sensors, today announced the launch of the OV3647, the world's first 1/4-inch, 3 MegaPixel image sensor that supports the mobile display digital interface (MDDI), a high speed serial interface promoted by QUALCOMM, Incorporated for use with its chipsets. The OV3647 uses OmniVision's proprietary 1.75 micron OmniPixel3(TM) technology, and has been designed to optimize partitioning with QUALCOMM's chipsets, offering customers greater levels of system integration and performance, as well as reducing overall system cost.

The OV3647 is also equipped with a standard parallel interface which has the unique ability to act as an input for a secondary camera, so it can share the MDDI interface while also functioning as an MDDI hub. Sharing the MDDI reduces the number of interconnects to the Baseband processor, which increases reliability, reduces power consumption and enables rapid two-way data transfer. Sharing the MDDI also eliminates high frequency electro-magnetic interference (EMI) issues, which often have adverse effects on system performance.

"By optimizing our new generation, 3 MegaPixel image sensor for QUALCOMM's chipsets, we believe we will open up additional markets for our products. In fact, we have already demonstrated the potential by securing a major design win with a leading smart phone maker," said Per Rosdahl, director of marketing at OmniVision.

The OV3647 has a 3 MegaPixel image array, capable of operating at up to 15 frames per second (fps) in QXGA (2048 x 1536) resolution, with complete user control over image quality, format and output data transfer. All required programming functions are accessible via the SCCB interface or MDDI interface.

The OV3647 uses OmniVision's proprietary OmniPixel3(TM) sensor technology to improve image quality by reducing or eliminating common lighting and electrical sources of image contamination, such as fixed pattern noise (FPN) and smearing, to produce a clean and fully stable color image.

The OV3647 is small enough to enable 7 x 7 x 5 mm camera modules with a very short optical track, and thus is versatile enough to work well both with fixed focus and auto-focus modules. The OV3647's embedded, one time programmable (OTP) memory is designed for part recognition and simplification of module designs using different lenses.

In addition to targeting the mobile handset market, the OV3647 is well-suited to applications in the digital still camera, PC multimedia and toy sectors. The OV3647 is currently available for sampling, and the company expects to begin volume production in the third quarter.

About OmniVision

OmniVision Technologies designs and markets high-performance semiconductor image sensors. Its CameraChip(TM) products using OmniPixel(R), OmniPixel2(TM), OmniPixel3(TM), OmniPixel3-HS(TM) and OmniBSI(TM) technologies are highly integrated, single-chip CMOS image sensors for mass-market consumer and commercial applications such as mobile phones, digital still cameras, security and surveillance systems, interactive video games, laptops and PCs and automotive and medical imaging systems. Additional information is available at http://www.ovt.com/.

OmniVision(R), the OmniVision logo and OmniPixel(R) are registered trademarks of OmniVision Technologies, Inc. CameraChip(TM), OmniPixel2(TM) , OmniPixel3(TM), OmniPixel3-HS(TM) and OmniBSI(TM) are trademarks of OmniVision Technologies, Inc. All other trademarks are the property of their respective owners.

CONTACT: Company Contact, Scott Foster of OmniVision Technologies, +1-408-542-3077, sfoster@ovt.com


Contacts:

General Information:
Scott Foster
USA
Phone: 408-542-3077
Send email  E-mail this person

Company Information:
Name: OmniVision Technologies, Inc.
Address: 1341 Orleans Dr.
City: Sunnyvale
State: CA
ZIP: 94089
Country: USA
Phone: 408-542-3000
FAX: 408-542-3001
http://www.ovt.com



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