Press Release
Release date: June 2, 2008
HTC 'Touch Diamond' Sets New Benchmark in Mobile Phone Sophistication
New flagship phone delivers revolutionary internet, captivating style and a breakthrough 3D touch interface
Dubai - June 2, 2008 - Born from a unique heritage of innovation and a deep desire to blend design with simplicity, HTC Corp., a global leader in mobile phone innovation and design, today unveiled its new flagship phone, the HTC Touch Diamond. Developed through meticulous craftsmanship, the HTC Touch Diamond is defined by its compact size, unmistakable style, game-changing internet features and its new captivating 3D touch interface called TouchFLO 3D. The result is an uncompromising mobile phone that sets a new benchmark for phone sophistication and shapes consumer expectations for how a phone can be used. The announcement was made at a press conference held at the Monarch Hotel, Dubai.
"Today we mark a new era in mobile phone evolution, an era where beauty and size integrate with uncompromising innovation at broadband speeds," said Kevin Chen, General Manager, HTC Middle East and Africa and CIS. "The HTC Touch Diamond will make browsing the web and using web-enabled applications just as practical and easy to use as making calls."
HTC has taken a great leap forward in touch screen innovation with the introduction of its new 3D touch interface called TouchFLO 3D, which provides animated access to people, messaging, email, photos, music, weather and more. In addition, HTC is introducing a new innovative touch-sensitive control for interacting with Touch Diamond.
With the introduction of the Touch Diamond, HTC delivers an entirely new mobile internet experience that utilises broadband-like speeds with HSDPA 7.2 Mbps and HSUPA wireless connectivity. Committed to improving web browsing, HTC provides a new customised mobile web browser that enables easy viewing and effortless navigation of websites in the way they were designed. As part of this browsing experience, users can zoom and pan websites with one hand and automatically view optimised content that has been specially created to fit the display. Turning the device sideways automatically rotates the web page view from a portrait to landscape view.
In addition to web browsing, the Touch Diamond includes a new, HTC-developed customised YouTube application for watching a variety of user generated video content.
The Touch Diamond is crafted with precision to fit comfortably in a user's hand without compromising features or functionality. Blending contrasting design elements of metal and unique geometric facets, the Touch Diamond complements a user's personal style.
The Touch Diamond delivers an unrivalled combination of features and functionality that set a new standard for integrating mobile phone innovation into a small package. The 2.8 inch display provides near-print quality viewing that enables beautiful web browsing and viewing of photographs. The built-in camera includes an optical auto-focus lens that ensures the photos taken will be clear and consistent. Advanced wireless and auto sensor screen pivoting are just a few of the features that make the Touch Diamond experience a standout.
The HTC Touch Diamond will be available through all the major retailers in the region end of June 2008 onwards at an estimated end user pricing of $ 899 USD (AED 3299) starting with UAE.
HTC Touch Diamond Key Specifications
o Size: 102 x 51 x 11.5mm
o Weight: 110 g
o Connectivity: WCDMA. HSDPA 7.2 Mbps, HSUPA, UMTS (2100/900 MHz) and GSM/GPRS/EDGE tri-band (900/1800/1900 MHz)
o Operating system: Windows Mobile® 6.1 Professional
o Display: 2.8-inch VGA touch screen
o Camera: 3.2MP, with video calling
o Internal memory: 4 GB Internal Storage, 256 MB flash, 192 MB RAM,
o Bluetooth: 2.0 with EDR
o Wireless: WiFi 802.11b/g
o GPS: GPS/AGPS
o Interface: HTC ExtUSB (mini-USB and audio jack in one; USB 2.0 High-Speed)
o Battery: 900 mAh
o Talk time: GSM: up to 4 hours*
o Standby time: GSM: up to 300 hours*/100 hours with push email
o Chipset: Qualcomm MSM 7201A 528MHz
About HTC
Founded in 1997, HTC Corp. (HTC) designs, manufactures and markets innovative, feature rich smartphone and PDA Phone devices.
Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art PDA Phones and smartphones for mobile operators and distributors in Europe, the US, and Asia.
These machines are available as HTC devices and as products individually customised for operator and device partners.
HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
The names of companies and products mentioned herein may be the trademarks of their respective owners.
For further product information please see:
www.htc.com or contact
Sanjeeta Chatterjee
Marketing Manager, HTC MEA
Tel: +9714 2991 771
Or contact:
Orient Planet PR & Marketing Communications
Tel: +971 4 3988901
Fax: +971 4 3988941
P.O.Box 23345, Dubai, UAE
Email: info@orientplanet.com
Website: www.orientplanet.com
Contacts:
Marketing:
Sanjeeta Chatterjee Marketing Manager
INTL
Phone: 9714-2991-771
Company Information:
Name: HTC Corp.
Address: 23 Hsin Hua Rd.,
City: Taoyuan
ZIP: 330
Country: Taiwan
Phone: +886-3-3753252
FAX: +886-3-3753251
http://www.htc.com
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