Press Release
Release date: April 22, 2008
Sunrise TelecomŪ Introduces Mobile X-Ray(TM), an Integrated Monitoring and Analysis System for Mobile Data Services Deployment
For the first time, mobile operators can improve users' quality of experience and effectively manage all facets of their mobile data services migration by integrating network, service, subscriber and device intelligence with a single tool.
SAN JOSE, Calif., April 22 -- Sunrise Telecom(R) Incorporated (Pink Sheets: SRTI), a leader in test and measurement solutions for today's telecom, wireless and cable networks, announced Mobile X-Ray(TM), a unique monitoring and analysis platform that significantly improves the Mobile Operators' (MO) ability to speed migration of Mobile Data Services (MDS) over next-generation wireless networks.
Mobile X-Ray is an intelligent monitoring and analysis architecture that helps MOs quickly diagnose and manage next-generation MDS deployments by correlating essential information from the network, services, subscribers and user devices. Mobile X-Ray features a powerful Oracle(R)-based 'Expert Engine', an intelligent data collection and correlation architecture that takes real-time input from distributed probes, and translates them into critical information designed to help the operator make better and faster decisions about their MDS network.
"Mobile operators in virtually every country are competing to capture customers and increase their average revenue per user by launching web-based mobile data services," said Michele Campriani, general manager of Sunrise Telecom's Protocol Product Group. "Mobile X-Ray is a true competitive advantage, giving MOs the ability to monitor and troubleshoot every facet of MDS from one system, while reducing operating expenses and building customer loyalty by delivering the best MDS Quality of Experience."
The first release of Sunrise Telecom's X-Ray intelligence platform, Mobile X-Ray integrates key features designed to allow operators to 'see through' every element of the MDS network, significantly lowering the cost and complexity of managing the deployment. This results in streamlined operations for the operator and higher service quality for the end user.
"While every MO's migration path to MDS is unique, all face common barriers to quick deployment and consistent, high quality service delivery: network issues, service evaluation, subscriber quality evaluation, and device-network interaction," said Olga Yashkova, industry analyst, Communication Test & Measurement, of Frost & Sullivan. "Until now, MOs were forced to use a mix of single-purpose, test tools and make critical decisions about service quality, network optimization and other network issues based on incongruent information. Essentially, analysis and monitoring was a barrier to entry into the MDS market that Mobile X-Ray now eliminates."
For detailed information on Mobile X-Ray, contact the company at pre-sales.support@sunrisetelecom.it.
About Sunrise Telecom Incorporated
Sunrise Telecom develops and delivers high-quality communications test and measurement solutions for today's telecom, cable and wireless networks. The company's robust portfolio of feature-rich, easy-to-use products enables service providers to deliver premium voice, video, data and next-generation digital multimedia services quickly, reliably, and cost-effectively. Based in San Jose, California, Sunrise Telecom distributes its products through a direct sales force and a global network of sales representatives and distributors. For more information, visit http://www.sunrisetelecom.com/ or email info@sunrisetelecom.com.
All product and company names are trademarks of their respective corporations. SUNRISE TELECOM, the "S" logo, and other trademarks are trademarks of Sunrise Telecom Incorporated and may not be used without permission.
CONTACT: Phyllis Grabot of Zeesman Communications, Inc., +1-805-341-7269, Phyllis@Zeesman.com, for Sunrise Telecom Incorporated; +or Angelo Baccarani of Sunrise Telecom Incorporated, +39 059 403 711, abaccarani@sunrisetelecom.it
Contacts:
Public Relations:
Zeesman Communications, Inc.
Phyllis Grabot
USA
Phone: 805-341-7269
 E-mail this person
General Information:
Angelo Baccarani
INTL
Phone: 39-059-403-711
E-mail this person
Company Information:
Name: Sunrise Telecom Inc.
Address: 22 Great Oaks Boulevard
City: San Jose
State: CA
ZIP: 95119
Country: USA
Phone: 408 363 8000
FAX: 408 363 8313
http://www.sunrisetel.com
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