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Mobile Marketing Tools enable end-to-end advertising.
April 23, 2008 -
Rich Media Mobile suite offers hosted delivery and tracking solution for optimized rich mobile web page content. Tools may be leveraged to create, deliver, and measure rich media mobile ad campaign effectiveness. For integrated digital advertising solution, Rich SMS feature allows marketers to bridge online advertising and mobile marketing channels. Along with rich media minisite capabilities and reporting interface, SMS technology lets marketers create continuous branding experience.
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Unicast Introduces New Mobile Marketing Technology for an End-to-End Mobile Solution
New SMS Capabilities are Part of Unicast's Rich Media Mobile Suite
NEW YORK, April 21 -- Unicast, a division of Enliven Marketing Technologies Corporation (NASDAQ:ENLV), today announced the introduction of a new mobile marketing SMS technology as a part of the Unicast Rich Media Mobile suite of products. Unicast's Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile web page content. The Unicast platform provides the tools for advertisers and agencies to quickly and efficiently create, deliver, and measure the effectiveness of rich media mobile ad campaigns. Unicast's new Rich SMS feature enhances Unicast's current mobile marketing offering and allows marketers to bridge online advertising and mobile marketing channels for a comprehensive and integrated digital advertising solution.
Combined with Unicast's rich media minisite capabilities and a robust reporting interface, the new SMS technology will enable marketers to create a continuous branding experience for their audience on the Web and on mobile devices. With the new Rich SMS feature, users can send real-time text messages from an online ad to a mobile device, directing the recipient to a rich mobile minisite where they can watch videos and enjoy other downloadable content. For brands, this creates message consistency across devices, and provides a connection between web and mobile marketing campaigns. Unicast's branded rich mobile web sites offer multiple features such as data capture, video streaming, interactive store locators, movie show times, wallpaper and ring tone downloads. Unicast Rich Media Mobile is compatible with many devices across the major US wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon. The new SMS feature is available for all of Unicast's Premium Rich Media ad formats.
"Mobile phones are quickly becoming the most personal, all-inclusive technology devices for users, so it is no surprise that today's marketers are trying to harness the potential of mobile marketing to more effectively target consumers," said Patrick Vogt, CEO of Enliven Marketing Technologies Corporation. "What's more, according to Gartner research, we can expect 2.3 trillion text messages to ride the airwaves in 2008. Mobile carriers and brands are looking for ways to deliver a richer and more relevant content experience, so we will continue to develop our mobile and Internet marketing technologies to enhance rich media experiences for the next generation of digital advertising. "
ABOUT ENLIVEN MARKETING TECHNOLOGIES
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology, and a Premium Rich Media advertising platform for the creation, delivery and reporting of PRM. Enliven's family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group. The company's technology and online advertising solutions are leveraged by some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information can be found at www.enliven.com. The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.
Copyright (C) 2008 Enliven Marketing Technologies Corporation. All Rights Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or registered trademarks of Enliven Marketing Technologies Corporation.
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