Press Release
Release date: March 31, 2008
Video: Texas Instruments Extends OMAP(TM) Portfolio with Multimedia Coprocessor That Boosts Mobile Imaging and Video Performance
OMAP(TM)-DM coprocessors enable eight mega pixel still images and DVD-quality video capabilities in mobile phones
DALLAS, March 31 / / - A news-breaking event, a baby's first steps, a winning goal in the final seconds of a game are all milestones that occur in the blink of an eye and shape peoples' lives. In order to capture these important events spontaneously when they occur, consumers demand an ever-present device that delivers the vividness and accuracy they've come to expect from standalone cameras, and mobile phones are increasingly the answer. To address this demand, Texas Instruments Incorporated (TI) (NYSE:TXN) has expanded its OMAP(TM) processor portfolio to include a line of coprocessors that boost the multimedia and imaging performance of mobile phones. The newest device in this family is the OMAP-DM510 coprocessor which improves the user experience of advanced handset capabilities with support for up to eight mega pixel still images and DVD-quality video capabilities. (For more information, visit www.ti.com/ctianews.)
The convenience and "always-with-you" aspect of the mobile handset is driving demand for imaging features and functionality similar to stand-alone digital still cameras, including high resolution (five mega pixel and above), automatic focus, flash, increased shot-to-shot performance and video recording capabilities. TI's OMAP-DM510 coprocessor delivers the performance necessary to take high quality images and video by using an embedded image signal processor (ISP) and video processors along with an ARM processor.
"Image signal processing has long been a strength of TI's, as the company pioneered some of the most advanced digital still camera solutions," said Raj Talluri, general manager for TI's Cellular Media Systems Solution business. "The OMAP-DM510 coprocessor, alongside the other OMAP-DM products available today, extends this legacy to deliver camera phones with a digital still camera quality experience to both the mid-tier and high-end mobile handset markets."
Flexible solutions for a variety of market needs
The OMAP-DM coprocessors are highly flexible, scalable family of products and for handset manufacturers who want to address the mid-tier market, the OMAP-DM platform can easily be paired with a baseband modem to deliver imaging functionality when an applications processor is not required. For high-end mobile phones, the OMAP-DM coprocessors can also extend the capabilities of stand alone applications processors, such as an OMAP processor, improving the overall imaging and video performance of a handset by offloading the imaging and video functions from the existing applications processor.
High performance solution optimizes imaging for unique needs of mobile phones
In addition to supporting up to eight mega pixel still images, the OMAP-DM510 delivers extremely fast shot-to-shot performance, as well as three frames per second of burst mode performance. Along with advanced imaging capabilities, the OMAP-DM product line also offers high quality video, supporting up to DVD quality video at 30 frames per second for various video standards, including MPEG4 and H.264.
A high-quality camera phone experience is not only about solution performance, but about quality picture capture, which is more challenging given the limited dimensions of the mobile phone's form factor. This increases the need for image correction and enhancement, so technologies such as sensor and lens compensation, sharpening, red eye reduction and image stabilization become more important. Leveraging third party software from members of TI's OMAP Developer Network, handset manufacturers have access to even more enhancement features, including color compensation, blink detection, face detection and smile detection. The ability to integrate such options with the OMAP and OMAP-DM processors allows manufacturers to deliver advancements in the mobile user experience and further differentiate their devices in an increasingly competitive marketplace.
Demonstrations and availability
The OMAP-DM510 solution is sampling today with handsets expected to be on the market by early 2009. To learn more about TI's OMAP-DM product line as well as experience its capabilities, stop by TI's CTIA booth in Hall 4, booth 1048 or visit www.ti.com/wirelesspressroom.
Texas Instruments -- Making Wireless
TI creates innovative wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 18 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth and GPS. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments (NYSE:TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, go to www.ti.com.
Trademarks
OMAP and OMAP-DM are trademarks of Texas Instruments. All other registered trademarks and trademarks belong to their respective owners.
Source: Texas Instruments Incorporated
CONTACT: Tracy Wright, +1-214-567-4595, t-wright@ti.com, of Texas Instruments Incorporated
Web site: http://www.ti.com/
http://www.ti.com/wirelesspressroom
http://www.ti.com/ctianews
Contacts:
Public Relations:
Golin Harris
Stephanie Stewart
USA
Phone: 972-341-2599
 E-mail this person
General Information:
Tracy Wright
USA
Phone: 214-567-4595
E-mail this person
Company Information:
Name: Texas Instruments, Inc. (TI)
Address: 12500 TI Blvd.
City: Dallas
State: TX
ZIP: 75243-4136
Country: USA
Phone: 800-336-5236
FAX: 972-995-4360
http://www.ti.com/
|
|
|
|
| Related Stories: | | Oct 8, 2008 | FPGA Processor supports FMC/VITA 57 standard. |
| Sep 9, 2008 | Processor Module handles compute-intensive applications. |
| Sep 8, 2008 | Multi-Core Processor Blade features up to 32 GB main memory. |
| Sep 8, 2008 | Accelerator Board features compact form factor. |
| Sep 8, 2008 | ATCA Multi-Core Processor Blade has on-board 10 GbE switch. |
| Aug 25, 2008 | MAC has two 10 Gbps XAUI ports and SPI4.2 host interface. |
| Aug 25, 2008 | Processor provides pseudowire emulation over PSNs. |
| Aug 22, 2008 | Development Kit helps build embedded processing systems. |
| Jul 31, 2008 | Physical Layer Processor suits telecommunications equipment. |
| Jul 14, 2008 | Embedded Development Kit supports system-on-chip designs. |
| Jun 26, 2008 | Quad-Core Processors suit HD desktop gaming and video. |
| Jun 18, 2008 | Packet Processor is designed to promote NEBS compliance. |
| May 30, 2008 | WLAN Modules have configuration options for Wi-Fi transition. |
| May 21, 2008 | MultiComm Processor boosts wireless convergence. |
| May 16, 2008 | Embedded Microprocessor draws only 80 mW in active mode. |
| Apr 17, 2008 | Processor targets ultra low-power embedded applications. |
| Apr 4, 2008 | ADSL2+ Chipset integrates fast Ethernet transceiver. |
| Feb 26, 2008 | PMC Card provides modular embedded security solution. |
| Feb 18, 2008 | RF Module is designed for mobile WiMAX devices. |
| Feb 15, 2008 | Application Processor enhances multimedia smart phones. |
|
| More New Product News from this company: | | Oct 10, 2008 | Video Amplifiers target component and composite SDTV uses. |
| Oct 10, 2008 | Low-Power Floating-Point DSPs facilitate product design. |
| Oct 9, 2008 | Analog Front Ends enhance handheld ultrasound systems. |
| Oct 2, 2008 | Power Management ICs support OMAP35x processors. |
| Oct 2, 2008 | Analog-to-Digital Converter operates at 200 MSPS. |
| Sep 24, 2008 | DAC delivers 18-bit monotonic performance. |
| Sep 23, 2008 | Security IP Camera Reference Designs offer video analytics. |
| Sep 22, 2008 | Development Kit enables customizable video applications. |
| Sep 22, 2008 | DOCSIS Solution is optimized for data/video gateways. |
| Sep 18, 2008 | Secure ISO/IEC 14443 Chip suits closed-loop applications. |
| Sep 15, 2008 | Development Kit simplifies complex signal generation. |
| Sep 12, 2008 | Microcontrollers offer 32-bit real-time control. |
| Sep 10, 2008 | Evaluation Board/Digitizer enables accelerated prototyping. |
| Aug 26, 2008 | DC/DC Converter suits space-constrained applications. |
| Aug 22, 2008 | Audio Subsystem is suited for portable devices. |
| Jul 29, 2008 | Digital Media Processor enhances portable products. |
| Jul 18, 2008 | Class-D Audio Amplifier features dynamic range compression. |
| Jul 14, 2008 | Boost Controller supports 1-5 W high-brightness LEDs. |
| Jul 14, 2008 | LED Driver has input voltage of up to 17 V. |
| Jul 14, 2008 | ADCs offer simultaneous-sampling for signal acquisition. |
|
| Other News from this company: | | Aug 19, 2008 |
Energy Harvesting Becomes Reality With AdaptivEnergy's Wireless, Remote Sensing Solution Based On TI Ultra-Low Power Technology
|
| Jun 02, 2008 |
Logic and Texas Instruments Offer Zoom(TM) Medical OMAP35x Development Kit and System on Modules (SOM) for Medical Innovations
|
| May 28, 2008 |
TI's Five Modular 32-Bit TMS320F28x DSC Development Kits Jump-Start Digital Power and Embedded Control Applications
|
| Mar 10, 2008 |
TI Provides Free Wireless MCU Development Kits, Helping Embedded Designers
|
| Feb 27, 2008 |
TI CEO Rich Templeton to Speak at Morgan Stanley Investor Conference
|
| Feb 20, 2008 |
TI Senior Vice President Greg Delagi to Speak at Goldman Sachs Investor Conference
|
| Feb 11, 2008 |
Big Picture Experience from Mobile Devices is One Step Closer to Reality
|
| Feb 04, 2008 |
MIT and Texas Instruments Develop Energy-Efficient Microchip
|
| Jan 31, 2008 |
TI Senior Vice President Gregg Lowe to Speak at Thomas Weisel Investor Conference
|
| Jan 29, 2008 |
Incotex Automated Meter Management Systems Improve Energy Efficiency and Accuracy Using TI Controller Technology
|
| Dec 06, 2007 |
TI Vice President Ron Slaymaker to Speak at Raymond James Investor Conference
|
| Nov 29, 2007 |
TI Senior Vice President Gregg Lowe to Speak at Lehman Investor Conference
|
| Oct 10, 2007 |
Texas Instruments Acquires POWERPRECISE Solutions to Expand Power Management Business
|
| Oct 04, 2007 |
New TI Floating-Point F28335 eZdsp(TM) Starter Kit Speeds Development for Greener Industrial Applications
|
| Sep 06, 2007 |
DLP® Products Announces New DarkChip(TM) 4
|
| Aug 30, 2007 |
TI CEO Rich Templeton to Deliver Keynote at Citi Investor Conference
|
| Jun 26, 2007 |
TI Developing Ultra Low Power Bluetooth Products for Handsets and Other Portable Devices
|
| Jun 19, 2007 |
BrillantColor(TM) Technology Proliferates Line of DLP® Projectors with More Colors than LCD
|
| Jun 18, 2007 |
TI DSCs Bring Performance and Integration for Real-Time Acoustic Triangulation in Team SONIA's Autonomous Underwater Vehicle
|
| Jun 13, 2007 |
Texas Instruments Sees Dramatic Results from New Chip Material, Addresses Power Leakage, Scaling for 45-nm and Beyond
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
