March 31, 2008 -
Featuring transparent design, Propaream(TM) T710EO enables brand differentiation and identification of paper color, while providing maximum visual impact on retailers' shelves. Tear lines applied along length of packs let users quickly open reams of paper and help ensure reams are rapidly fed into larger model photo-copying machines. In addition to transit protection, film prevents moisture ingress and eliminates potential risks of contamination.
New Easy Open Performance Film - Propaream(TM) T710EO
Innovia Films is pleased to introduce the latest addition to its Propaream(TM) portfolio: an Easy Open packaging film, Propaream(TM) T710EO, designed to address the need for increased consumer convenience in the fast moving cut-size paper market.
Transparent filmic wrap for cut-size paper is a continuing trend, driven by the need for packaging to stand out in retail displays and convey an image of quality.
Increasingly, the wrapping of a ream of cut-size paper needs to enable brand differentiation and ease of identification, whilst providing adequate protection of the product and excellent machine performance.
For a number of years, Innovia Films has supplied a clear, glossy, acrylic coated OPP film Propaream(TM) T710 which meets these requirements.
Propaream(TM) T710EO takes this to the next level and offers consumers the ability to open their reams of paper effortlessly and quickly thanks to the tear lines applied along the length of the packs. The tear lines feature provides time saving benefits particularly suited to this fast moving segment, ensuring that reams are rapidly fed by operatives into larger model photo-copying machines.
"The development of Propaream(TM) T710EO is another great example of Innovia Films responding to market demand and adding value to an existing popular product in our range to offer our customers something new and unique." said Marc de Roeck, Innovia Films' Market Development Manager - Packaging.
Benefits for customers choosing Propaream(TM) T710EO include: identification of paper colour due to transparency; maximum visual impact on retailers' shelves; brand differentiation and ease of identification; removal of glues, cleaner packing operation and elimination of potential risks of contamination; large operating window and high speed packaging; optimum film feed; clean and easy cutting; maintained product quality; product integrity and prevention of moisture ingress and transit protection.
For further information contact:
Patricia Potts, Global Communications Manager or Zena Bergmann, PR Assistant at:
Innovia Films Ltd, R & D Centre, Wigton, Cumbria, CA7 9XX, UK Tel: +44 (0) 16973 42281 Fax: +44 (0) 16973 41452 Email: patricia.potts@innoviafilms.com zena.bergmann@innoviafilms.com www.innoviafilms.com
Propaream(TM) is a registered trademark of Innovia Films Group.
Innovia Films Ltd, is a major producer of Biaxially Oriented Polypropylene (BOPP) and cellulose (Cellophane(TM)) films with production sites in the UK (based at Wigton in Cumbria), USA, Belgium and Australia.
It holds a leading global position in the markets for labels and security films, coated packaging, overwrap and biodegradable and compostable films under the brand-name NatureFlex(TM), employing some 1,400 people worldwide (900 staff are based at Wigton in Cumbria)
Contacts:
Marketing:
Innovia Films Ltd
Patricia Potts Global Communications Manager
Cumbria
INTL
Phone: +44 (0) 16973 42281
FAX: +44 (0) 16973 41452 E-mail this person
General Information:
Innovia Films Ltd
Zena Bergmann PR Assistant
Cumbria
INTL
Phone: +44 (0) 16973 42281
FAX: +44 (0) 16973 41452 E-mail this person Company Information: Name: Innovia Films Inc. Address: 6000 SE 2nd St. City: Tecumseh State: KS ZIP: 66542 Country: USA Phone: 785-379-0571 http://www.innoviafilms.com
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