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Authoring Tool creates rich media and video advertising.
February 22, 2008 -
Supporting agencies and designers using Adobe® Flash® CS3 Professional, AdWonder v9.1 Flash Component offers Flash in Flash Authoring capabilities for building fully functional and fully reportable Flash rich media and video ads for websites. SocialWonder(TM) widgets can also be built into ads and combined with leveraged power of social networking communities from within interactive digital advertisements. Reminders and invites can also be integrated into desktop calendar programs.
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EyeWonder Announces AdWonder(TM) 9.1 Flash Component Release with New Features to Enable the Creation of Even More Compelling Rich Media and Video Ad Campaigns
Upgrade Now Enables the Creation of SocialWonder(TM) Widgets, Flash in Flash Authoring, and Advanced Reminders and Calendar Features
ATLANTA, Feb. 19 -- EyeWonder, Inc., rich media and digital video advertising's fastest-growing innovator, today announced the release of its AdWonder 9.1 Flash Component, the latest version of its rich media and video advertising authoring tool. AdWonder was originally introduced in November 2006 and revolutionized the creative and production process for agencies building and deploying rich media campaigns. The 9.1 upgrade now enables easy creation of widgets, advanced reminders and other cutting-edge features that make rich media and video ad campaigns more compelling and effective.
"The AdWonder Flash Component has proven to be a great authoring tool for us," said Jeff Juliard, Chief Creative Officer at Label Interactive. "It has been extremely easy to adopt and use, because our designers never have to leave the Flash environment while building rich media and video ads -- it is completely Adobe CS3 native. The new features in this latest version will enable us to bring even more options and creative impact to our clients' campaigns. We are looking forward to pushing the envelope even further with AdWonder 9.1."
New Features of AdWonder 9.1 Flash Component
The AdWonder 9.1 Flash Component allows advertisers and creative agencies to launch more compelling campaigns to more of today's top publishing sites, with cutting-edge features including:
-- Building of widgets. Now advertisers can capitalize on the Component's ability to build new SocialWonder(TM) widgets into ads, leveraging the power of widgets and social networking communities from within interactive digital advertisements. AdWonder makes widget creation, delivery, distribution and reporting easy even for first-timers. Goodby, Silverstein & Partners recently used this feature to build SocialWonder capabilities into its latest campaign for Sprint -- to see a demo of this campaign, please visit http://cdn.eyewonder.com/100125/adWdrDemos/1705004/1705004_1376808_32480_Demo.html (Due to length, please copy and paste URL into Internet browser).
-- Flash in Flash authoring. More of today's top sites and new mini-sites are being built completely in Flash instead of traditional HTML. The AdWonder 9.1 Flash Component provides the ability to now easily build fully-functional and fully-reportable Flash rich media and video ads for those sites, enabling advertisers to reach entire new audiences.
-- Reminders and invites integrated into desktop calendar programs. Agencies can now design event reminders, save the dates, and invite a friend features into the ad unit that tie directly to the end user's calendar -- perfect for TV tune-in reminders, movie premieres, product launches and more (works with all ICS systems including Apple iCal, Facebook, Google Calendar, Lotus Notes, Mozilla Calendar, Microsoft Entourage, Exchange Server, Windows Calendar, Works Calendar and Office Outlook 2007).
"This latest release of the AdWonder Component represents another major advance in what has already become the preferred Flash authoring tool for rich media and video ad campaigns," said John Vincent, CEO, EyeWonder. "The original AdWonder Flash Component forever changed agency expectations around the creative process to deliver the most sophisticated ads, while drastically reducing the timelines for trafficking. Our 9.1 release sets the bar even higher, and once again underscores EyeWonder's leadership and commitment to meaningful innovation for the interactive ad industry."
EyeWonder offers two Flash-based authoring platforms that deliver enhanced creative capabilities, greater audience reach and improved work flow efficiencies for rich media ads. The AdWonder 9.1 Flash Component supports agencies and designers using Adobe(R) Flash(R) CS3 Professional. For those creative agencies who have not yet upgraded from Macromedia Flash 8 to CS3, EyeWonder continues to fully support its highly-acclaimed Component 8.2.
Flash is the preferred authoring tool of the world's agencies and advertisers, and reaches more than 98 percent of Internet viewers. AdWonder is already the choice of eight of the top ten agencies in the U.S. and is leveraged by more than 400 agencies worldwide.
About EyeWonder, Inc.
EyeWonder, Inc. is rich media and digital video advertising's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. The company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. According to Nielsen Online/AdRelevance, EyeWonder once again tripled its campaign impression volume year over year, and also more than doubled its rich media market share. The company is continuing to expand both domestically and internationally in response to increasing worldwide demand for its rich media and video advertising solutions.
EyeWonder services the world's top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit http://www.eyewonder.com/.
CONTACT: Kathleen Zakrzewski, +1-215-939-5709, kathleen@0to5.com; or Cheri La Spada, +1-267-752-0098, cheri@0to5.com, both of Zer0 to 5ive for EyeWonder, Inc.
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