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Software-as-a-Service provides consumer demand management.


September 21, 2007 - Using DemandTech Optimization Suite, retailers and consumer products companies can optimize prices, promotions, and other strategic decisions. Configurable workflow capabilities support unique process requirements of individual customers within single-instance, Software-as-a-Service environment. With graphic visualization of demand insights, users can see how underlying modeling and optimization science is delivering revenue, profitability, and sales volume benefits.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

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DemandTec Releases Latest Version of Optimization Suite


Software-as-a-Service update delivers enhanced user experience and advanced analytics for retailers and consumer products manufacturers

SAN CARLOS, Calif., Sept. 12 /-- DemandTec, Inc. (NASDAQ:DMAN), a leading provider of consumer demand management solutions that enable retailers and consumer products companies to optimize prices, promotions, and other strategic decisions, today announced the latest update to its application suite. The new version was deployed during the past weekend and was immediately available to DemandTec customers.

Key capabilities delivered in this and recent releases include a number of new and enhanced features to enrich the user experience and improve productivity:

-- Enhanced User Interface Design -- Revisions to the navigation and other information architecture elements create more streamlined and intuitive actions within pricing, promotion, and markdown processes enabling greater productivity from both new and experienced users.
-- Configurable Workflow -- DemandTec applications now include more configurable workflow capabilities to support unique process requirements of individual customers within a single-instance Software-as-a-Service environment.
-- Analytics Visualization -- Powerful, graphical visualization of demand insights so users can see how the underlying modeling and optimization science is delivering revenue, profitability, and sales volume benefits.
-- AJAX and other Advanced Web 2.0 Elements -- the DemandTec suite includes numerous features to offer the performance and rich, interactive, user experience expected by business users today, in an on-demand web-based application suite.

The DemandTec suite of applications is used by retailers and consumer products companies to optimize prices, promotions, and other strategic decisions, and to collaborate more effectively with their trading partners. DemandTec applications are deployed via a single-instance, multi-tenant delivery infrastructure and configured for each customer based on industry, language, and company-specific requirements.

"We've been delighted with the business benefits that we've experienced using DemandTec," said Myke Thomas, Director of Pricing, Piggly Wiggly Carolina Company. "The latest release is even easier to use and has been very well received by our team." The Piggly Wiggly Carolina Company is headquartered in Charleston, South Carolina and has more than 110 company-owned and franchised stores servicing South Carolina and Georgia.

The DemandTec suite of applications is supported by the DemandTec Platform(TM), a highly scalable and extensible foundation for managing complex modeling and optimization science components, analyzing multiple high volume data sources, and deploying integrated Software-as-a-Service applications. DemandTec applications interoperate with legacy and third-party applications via a Services-Oriented Architecture (SOA) that utilizes web-services technology for application integration.

"This release, our 28th in the last 40 months, highlights the value of the on-demand model compared to traditional behind-the-firewall software implementations," said Marc Dietz, Vice President of Product Marketing at DemandTec. "We are committed to delivering functionality that meets our customers' changing business needs. Because our business model gives us the ability to rapidly innovate and keep all customers current on the latest release, none of our customers are forced to forego new capabilities or invest in costly and time-consuming software upgrades."

About DemandTec
DemandTec's suite of on-demand applications empowers retailers and consumer products companies to optimize pricing, promotion, and other strategic decisions in order to achieve their revenue, profitability and sales volume objectives. DemandTec customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. For more information, please visit http://www.demandtec.com/.

DemandTec, the DemandTec logo and DemandTec Platform are trademarks or registered trademarks of DemandTec, Inc. All other trademarks used or mentioned herein are the property of their respective owners.

CONTACT: Cassandra Moren of DemandTec, Inc., +1-650-226-4690, cassandra.moren@demandtec.com

Web site http://www.demandtec.com/


Contacts:

General Information:
Cassandra Moren
USA
Phone: 650-226-4690
Send email  E-mail this person

Company Information:
Name: DemandTec, Inc.
Address: 1 Circle Star Way, Suite 200
City: San Carlos,
State: CA
ZIP: 94070
Country: USA
Phone: 650-226-4600
http://www.demandtec.com/


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DemandTec to Showcase Retailer and Manufacturer Collaboration at NRF BIG Show
DemandTec, Customers and Partners Showcase Strategies and Best Practices for Consumer-Centricity at DemandBetter 2007
BI-LO Chooses DemandTec Price(TM), DemandTec Promotion(TM) and DemandTec TradePoint(TM)
Brookshire Grocery Company Renews Agreement for DemandTec Price(TM) and DemandTec Promotion(TM)



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