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Acrylic Latex Polymer coats steel and concrete surfaces.


July 27, 2007 - Avanse(TM) MV-100 waterborne acrylic latex polymer is low VOC emitting emulsion that meets all federal and state VOC regulations in formulated coatings. Formulated to withstand harsh environments associated with industrial coating applications, it is suited for primers, topcoats, and direct-to-metal finishes. Polymer optimizes distribution of pigment within dried film and provides corrosion resistance and durability.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

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UV-Cure Silicone Polymer targets converting industry.
Photopolymer offers glass-like clarity.
Transparent Sulfone Polymer offers high heat resistance.
Finishing Chemicals are suited for nonwovens.
Polyester Binder forms recyclable auto headliners.


Low VOC Avanse(TM) Technology Platform Promises High Performance in Challenging Applications


PHILADELPHIA, July 11 / / - Rohm and Haas (NYSE:ROH) has announced commercialization of their most advanced waterborne acrylic latex polymer, Avanse(TM) MV-100, developed specifically for coating structural steel and concrete surfaces. The company reports that Avanse resin is a first of its kind polymer, an extremely low VOC emitting emulsion that meets all federal and state VOC regulations in formulated coatings.

Avanse technology offers a true environmentally advanced technology in a higher performing resin that allows low VOC coatings to be used in the most demanding applications, where previously only solventborne coatings were suitable. Avanse MV-100 is ideal for primers, topcoats and direct-to-metal finishes. It is formulated to withstand harsh environments typically associated with industrial coating applications and enables improved working conditions for professionals applying the coating.

According to Timothy Wood, PhD, Rohm and Haas global technology director, Industrial and Construction, scientists at the company recognized that to create waterborne, low VOC coatings that are competitive in performance to solventborne coatings, they had to identify ways to improve the barrier properties of the waterborne coatings. They achieved this by designing an acrylic latex polymer which displays a unique interaction with the pigments in the coating, optimizing the distribution of pigment within the dried film and resulting in enhanced corrosion resistance and durability. Wood goes on to explain that environmental regulations compel the coatings industry to develop coatings with lower environmental impacts and with better health and safety in mind. Wood affirms, "Rohm and Haas is committed to developing products that are ahead of the regulatory curve and products that anticipate stricter regulations."

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit http://www.rohmhaas.com/ for more information. imagine the possibilities(TM)

Source: Rohm and Haas Company

CONTACT: Laura Hadden, Director of Communications, Specialty Materials, of Rohm and Haas Company, +1-215-592-3054, LHadden@rohmhaas.com

Web site: http://www.rohmhaas.com/



Contacts:

General Information:
Laura Hadden Director of Communications, Specialty Materials
USA
Phone: 215-592-3054
Send email  E-mail this person

Company Information:
Name: Rohm & Haas Co.
Address: 100 Independence Mall W.
City: Philadelphia
State: PA
ZIP: 19106 2399
Country: USA
Phone: 215-592-3000
FAX: 215-592-3377
http://www.rohmhaas.com/


More New Product News from this company:
Acrylic Binder is environmentally friendly.
Plastics Additive enhances melt strength of polylactic acid.
Multi-Purpose Copolymer targets floor finish market.
Adhesive is formulated for automobile interior applications.
Adhesives bond rubber to metal.
Acrylic Pressure-Sensitive Adhesive offers heat resistance.
Rheology Modifier is solvent-free and nonionic.
Impact Modifier strengthens sustainable packaging.
Resin enables green insulation manufacturing.

Other News from this company:
Environmentally Advanced Polymer Now Able to Reduce Adhesion Failures and Minimize 'Installation Call-backs'
It's Happening: Revolutionary New Technology that Produces Durable, Attractive Cellular PVC Trim is Exceeding Customer Performance Expectations!
Rohm and Haas's Aquaset(TM) Technology Ranked in Top 10 for European Environmental Award 2007
Rohm and Haas Launches China-Made TianBa(TM) 2000
JinHaas Officially Begins Operation - Contributes to Chinese Plastics Additives Market
Rohm and Haas Places a Green Focus on Coatings R & D Efforts; Avanse(TM) MV-100 the Latest High-Performance Product for Industrial Coatings
Rohm and Haas Company and SKC Agree to Form Joint Venture Serving the Flat Panel Display Industry
Rohm and Haas Receives Sustainability Award
Rohm and Haas Announces Construction of a New Polymer Emulsions Plant In Moscow Region, Russia
Rohm and Haas Company Board Authorizes $2 Billion Share Repurchase Program, Including $1 Billion Accelerated Share Repurchase; Declares Quarterly Dividend
Rohm and Haas Announces Second Quarter 2007 Earnings Release Date and Conference Call Details
Rohm and Haas Completes Sale of European Automotive Coatings Business to Mäder
Rohm and Haas Electronic Materials Invests $60 Million in 193nm Immersion Lithography System
Rohm and Haas Announces Organizational Changes
Rohm and Haas's Fastrack(TM) Technology on Space Shuttle Runway
New Online Adhesive Solutions Center will Provide Answers for Rubber-To-Metal Bonding Requirements
Reliance Industries and Rohm and Haas Complete Agreement to Explore Construction of an Acrylic Acid and Esters Facility in India
Neil Carr Named Rohm and Haas Director, Procurement and Logistics
Rohm and Haas Introduces First ICC-listed Reactive Hot Melt Adhesive for Structural Panel Lamination
Rohm and Haas Announces Fourth Quarter 2006 Earnings Release Date and Conference Call Details



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