Archive News Story
(Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Bluetooth Headset provides stereo sound.
June 1, 2007 -
Offering digital sound quality, Model HBH-DS980 includes noise cancellation/echo reduction to minimize background noise, and A2DP for optimal sound quality when listening to music. Unit provides talk time or music playback time of up to 6 hr and features soft silicon ear buds that come in 3 sizes to ensure proper fit. Magic mirror display becomes visible once headset is activated, and can be used to view title of song, battery status, or details for caller.
Archive Press Release
(Products mentioned in this Archive Press Release may or may not be available from the manufacturer.)
Release date: May 8, 2007
Designed for Superior Sound - The Sony Ericsson Stereo Bluetooth(TM) Headset HBH-DS980
o Stream music wirelessly direct from your phone or Bluetooth(TM) device
o Music and calls in stereo
o Digital sound quality
o View music and call information on the hidden 'magic mirror' display
RESEARCH TRIANGLE PARK, N.C., May 8 /-- Sony Ericsson today announced its newest stereo Bluetooth(TM) Headset, the HBH-DS980. This stylish accessory delivers wireless music and calls with superior sound performance, even in noisy environments. This is achieved through advances in design, ergonomics and audio:
o Digital noise cancellation/echo reduction to reduce background noise
o Bluetooth(TM) 2.0 to deliver better quality voice calls
o A2DP (Advanced Audio Distribution Profile) for high quality sound when listening to music
o A hidden OLED display delivers a seamless design effect, much brighter than a conventional LCD display.
"As more and more people choose to store their digital music on their mobile phone, it becomes increasingly practical to use a Bluetooth(TM) stereo headset that can deliver quality audio," explains Jacob Sten, head of the Accessories Business Unit at Sony Ericsson. "This latest headset is a compact, stylish design that you will want to be seen wearing. It is so convenient that your phone need never leave your pocket or purse."
With talk time or music playback time of up to 6 hours, the HBH-DS980 was designed with practicality and comfort in mind. Soft silicon ear buds are provided in three sizes to ensure an optimum fit with the size and shape of the wearer's ear. Separate to the headset, the overall unit weighs in at just 27 grams (.95 ounces) -- lightweight for wearing around the neck.
Finished in a stylish charcoal color, the Stereo Bluetooth(TM) Headset HBH-DS980 features a hidden 'magic mirror' display that becomes visible once the headset is activated. Use it to view the title of the song playing on your phone, the battery status of your headset or the details of the caller trying to reach you.
You can use the HBH-DS980 with more than one device at the same time. The new multipoint function allows you to listen to music stored on a Bluetooth(TM) enabled laptop and handle calls from your phone at the same time.
The Stereo Bluetooth(TM) Headset HBH-DS980 is designed with the wearer in mind. As well as maximizing comfort and flexibility, the subtle design makes it the ideal companion for North American phone models such as the recently announced Sony Ericsson W580 Walkman(R) phone and the Sony Ericsson Z750. The HBH-DS980 will be available worldwide from Q3 2007.
The Stereo Bluetooth(TM) Headset HBH-DS980 at a glance:
Facts and Figures
o Weight: 27 g (.95 ounces)
o Color: Charcoal
o Talk/standby/music time: up to 6/300/6 hours
o Compatibility: Bluetooth(TM) mobile phones of both Sony Ericsson and other brands that support the Bluetooth(TM) A2DP profile
o Auto pairing(TM) feature compatible with the W550/W600 and future Sony Ericsson Bluetooth(TM) mobile phones
In-Box
o Bluetooth(TM) Headset HBH-DS980
o Standard charger CST-61
o Carrying case
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on October 1, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November.
The liquid identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony, the WALKMAN logo and symbol are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc., and any use of such mark by Sony Ericsson is under license.
CONTACT: Corporate Communications - North America, Sony Ericsson Mobile Communications, +1-919-472-1400, or press.america@SonyEricsson.com ; or Sony Ericsson Corporate Communications - Global office in London, [+5 EST], +44
Contacts:
Public Relations:
GolinHarrris
Drew Crowell
USA
Phone: 972-341-2577 E-mail this person Company Information: Name: Sony Ericsson Address: 630 Freedom Business Centre City: King Of Prussia State: PA ZIP: 19406 Country: USA Phone: 610-768-7710 http://www.sonyericsson.com
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