February 15, 2006 -
Featuring ChoiceFlo(TM) technology, Chateau® faucet provides filtered and non-filtered water options in one system. During installation, separate handle is mounted next to faucet deck plate. To switch from tap to filtered water, user turns filtration handle, and separate water line delivers filtered water through hidden spout on faucet neck with flow rate of 1 gpm. Under-the-sink carbon filter eliminates impurities including lead and chlorine, and lasts 6 months.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Moen Launches New Water Filtration Technology at International Builders' Show
ORLANDO, Fla., Jan. 11 /-- Consumers will soon be looking at their kitchen faucets in a new way, thanks to the launch of Moen Incorporated's integrated filtration system, featuring ChoiceFlo(TM). The new system was launched today at the International Builders' Show in Orlando.
With it, consumers can get both filtered and ordinary tap water from their kitchen faucets - no unsightly attachments required. Cutting-edge technology has been integrated into Moen's popular -- and affordable -- Chateau(R) kitchen faucet, which, at first glance, looks and operates like a traditional faucet.
"Research into the problems consumers experience in and around their kitchen sink revealed that one of the areas of greatest opportunity was improving the quality of water from the kitchen faucet," said Jack Suvak, Moen's Director of Research.
He continued, "Because consumers are concerned about their water quality, we found the majority of those surveyed use some type of filtration device. And while many of the consumers owning a filtering device are satisfied, approximately one-third of homeowners said they would switch in the next five years." This presented an opportunity for Moen to develop an innovative filtration solution to fill the void for an effective, comprehensive filtering faucet.
What makes the Chateau faucet with ChoiceFlo unique? It's really one faucet spout providing two water supply options -- filtered and non-filtered. During installation, a separate handle is easily mounted next to the faucet deck plate. When the consumer wishes to switch from tap to filtered water, he or she simply turns the filtration handle. A separate water line delivers the filtered water through a hidden spout on the faucet neck. The under-the-sink carbon filter is more thorough at eliminating contaminants than filters found in standard filtering pitchers, faucet-mounted filters and refrigerators with built-in filtration systems.
"This is truly a breakthrough in how consumers receive filtered water in their homes -- and at their kitchen sinks," said Tim McDonough, Moen's Director of New Growth Markets. "We took our most popular kitchen faucet -- Chateau -- and integrated a separate channel for filtered water. It keeps the tap water and filtered water completely separate in one stylish faucet."
Moen has been developing the patented technology for the past several years, making sure the faucet is not only stylish but that it performs with the utmost of ease. Users can fill glasses or pitchers of water in no time, thanks to a generous flow rate of one gallon per minute (gpm). The activated carbon block filter reduces many impurities, including lead and chlorine, and is designed to last a lengthy six months. An integrated filter-life indicator signals when it needs to be replaced. The low-cost filter simply clicks into place under the sink -- no tools or water shutoff are needed.
"Gone are the days of bulky faucet-mounted filtering systems or the hassles associated with water pitchers," said McDonough. "This system is extremely easy to install and is priced to become a part of consumers' daily lives -- something they'll wonder how they ever lived without."
He continued, "Consumers will go to great lengths to get filtered water. Now they no longer have to -- it's as simple as turning on their kitchen faucet."
For more information on Moen's new ChoiceFlo water filtration technology, visit www.moen.com or call 1-800-BUY-MOEN (1-800-289-6636).
Contacts:
Public Relations:
Robert Falls & Co. Public Relations
Jennifer Allanson
USA
Phone: 216-696-0229 E-mail this person
General Information:
Ginny Long Director of Public Affairs
USA
Phone: 800-321-8809 ext 2019 E-mail this person Company Information: Name: Moen Incorporated Address: 25300 Al Moen Drive City: North Olmsted State: OH ZIP: 44070 Country: USA Phone: 440-962-2000 http://www.moen.com
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