Responsys Interact 5 Helps Email Marketers Deliver on the Promise of Individualized Lifecycle Marketing

New Easy-to-Use Interface and Enhanced Personalization Capabilities Enable Marketers to Spend Less Time Executing Email Campaigns and More Time Improving Strategic Results

REDWOOD CITY, Calif., Aug. 8 -- Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today released Responsys Interact(R) 5, the latest version of the company's industry-leading email marketing automation software. With a new, streamlined user interface (UI) and advanced content-personalization tools, Interact 5 empowers email marketers to realize greater revenue and profitability gains through Individualized Lifecycle Marketing(TM) (ILM) -- the automated, scalable process of sending highly relevant messages at well timed moments in the customer lifecycle. In addition to improving marketing efficiency and effectiveness, ILM has been proven to strengthen overall brand loyalty and business profitability.

"The Responsys platform has always given us the technical strength and flexibility to implement just about any type and size of email campaign imaginable, fully integrated with other on- and off-line initiatives," commented Randy Cuff, Director, CRM Development at Intrawest Corporation. "Now, with the new UI in Interact 5, it's easier than ever to create highly individualized, lifecycle-based programs that deliver the greatest value -- both to our customers and to our organization -- and automate them for maximum ROI."

In a world where consumers are receiving more marketing messages than ever, it's never been more important for marketers to ensure their messages are timely and relevant. Unfortunately, the majority of marketers still fail to do so, even though studies show that such targeted campaigns can generate up to nine times more revenue and 18 times more net profit than broadcast campaigns. Responsys Interact 5 helps marketers not only send highly targeted messages but also set up continuous, automated message streams designed to strategically move prospects and customers to more valuable stages of the buying lifecycle.

"Most marketers are being held back by the inflexibility and limited power of their marketing systems," said Scott Olrich, CMO of Responsys. "To do truly great marketing, what we call Individualized Lifecycle Marketing, you need a technology platform that's as powerful as your imagination and so easy to use, you never miss a window of opportunity. With the tools and guidance needed to take the power of email marketing to the next level, Interact 5 positions Responsys as the go-to vendor for marketers who want to break away from the pack and start marketing like the leaders."

Responsys Interact 5 provides a powerful combination of features that save marketers time, money, and effort in planning, creating, and executing one- time campaigns and multi-wave programs. Leveraging data from multiple touch points and information systems, Interact 5 automatically assembles personalized email messages based on individual behaviors and preferences and sends them at opportune times. It also reports performance and delivery metrics to help marketers identify their highest value customers and most successful campaigns.

Responsys Interact 5 release highlights include:
-- New state-of-the-art user interface and navigation system, completely redesigned for ease of use and learning
-- Advanced dynamic content personalization capability that requires no technical programming skills
-- Enhanced reporting and analytics, including new dynamic content reports for each personalized content module
-- Reusable campaign templates and default settings to ensure consistency and increase productivity
-- Superior deliverability monitoring, including inbox placement across all clients

Availability
Responsys Interact 5 is available today. For more information on how you can do great marketing with the industry-leading on-demand email automation platform, visit: http://www.responsys.com/solutions/index.asp?page=emailautomation .

About Responsys
Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company provides an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer's lifecycle, allowing companies to drive the highest value to their customers and greatest profitability to their organization. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, CDW, Continental Airlines, Intrawest Corporation, Lands' End, Office Depot and PETCO. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, Oregon. For more information, visit www.responsys.com.

NOTE: Responsys and Responsys Interact(R) are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

(1) JupiterResearch, The ROI of Email Relevance, May 2005

CONTACT: Carolyn Love of Responsys, Inc., +1-650-801-7433, or clove@responsys.com

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