SiRF Scores Another Win in Japan Automotive GPS Market With Design at Kenwood

SiRFstarIIe/LP-Based Toyocom GPS Module Powers High-End Kenwood Car Navigation System

SAN JOSE, Calif., Aug. 4 -- SiRF Technology, a leading provider of GPS enabled location technology, scored another victory in the highly competitive Japanese automotive GPS market today, announcing its industry leading global positioning system (GPS) technology is providing the integrated location capabilities for the new high-end Kenwood model HDM-555 HDD car navigation system. The SiRF SiRFStarIIe/LP GPS chip set is at the heart of the TCM-9016A2 GPS receiver module from Toyo Communication Equipment Co., Ltd. (Toyocom) of Japan that Kenwood is using to build high-performance navigation capabilities into their products more easily and bring them to market more quickly and cost effectively.

The SiRFstarIIe/LP GPS chip set's ability to provide rapid, accurate and reliable location, speed and heading information ensures that users of the Kenwood HDM-555 car navigation system get benefits of robust navigation, even in urban canyons, under dense foliage and in other challenging conditions. Being called the "Rolls Royce" of all-in-one car entertainment/information systems by early reviewers, the Kenwood HDM-555 is the world's first car navigation system with an integrated Apple iPod interface, enabling all iPod functions to be viewed and controlled from the large LCD display. The Kenwood HDM-555 is based on Microsoft Windows Automotive 4.2, features a 20-GB hard disk drive that can store the latest highly detailed map and point of interest data and thousands of MP3 and WMA music files, and can play DVD movies with DTS sound, music CDs and television programs.

"SiRF continues to build momentum in this most challenging market for automotive electronics, once again demonstrating our ability to work closely with value-added manufacturers like Toyocom to secure high-profile design wins," said Kanwar Chadha, founder and vice president of marketing for SiRF Technology. "Our market leading SiRFstarIIe/LP chip set offers a compelling choice to makers of car navigation systems, offering an easy, cost-effective way to integrate leading-edge GPS technology into their high-volume automotive products."

SiRF's high-performance navigation engine gives the Kenwood HDM-555 the highly accurate location information it needs to clearly depict intersections, exit ramps and individual buildings with realistic 3D images even under the harshest conditions and support real-time traffic information and re-routing capabilities using Japan's Vehicle Information and Communication System (VICS).

"The HDM-555 HDD car navigation system is an important product for Kenwood, catapulting us into the leadership position in this highly competitive market, and placing very stringent requirements on our suppliers to provide high performance and robust solutions," said Haruo Kawahara, president & chief executive officer, Kenwood Corporation. "The SiRF-based GPS receiver module from Toyocom offered us a cost-effective, highly accurate and reliable GPS subsystem we could easily integrate, backed by two outstanding technology suppliers."

As the industry standard for mainstream GPS, the SiRFStarIIe/LP is optimized for installed navigation devices such as the Kenwood HDM-555. With an embedded ARM7 TDMI microprocessor, the SiRFStarIIe/LP can incorporate additional functionality and features such as SiRF's adaptive TricklePower(TM) advanced power management technology for reduced power consumption or SiRF's SiRFDRive(TM) dead reckoning application for enhanced positioning accuracy and availability.

"Toyocom selected the SiRFstarIIe/LP for its first GPS receiver module product because of its outstanding price/performance and SiRF's reputation as a leader in GPS technology," said Yasuhiko Ikeda, deputy president of Toyocom. "Our partnership with SiRF gives us confidence we can continue to provide Kenwood with outstanding GPS technology solutions to meet their most demanding requirements today and in the future."

About SiRF Technology Holdings
SiRF Technology Holdings Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.

About Kenwood
Kenwood, established in 1946 in Akaho, Nagano Prefecture, Japan as a company specializing in radio assembly and repair, addressed the challenge of weak radio waves in a location surrounded by mountains by producing an advanced high-frequency coil. This high-frequency technology evolved the company into developing high-grade FM tuners and radio equipment. Since then, it has expanded its business domains steadily to include radio equipment and home-use as well as car-mounted audio systems. Its business areas have also expanded into North America, Europe, Asia, particularly China, East Europe, particularly Russia, Latin America and the Middle East.

Today the company is implementing a growth strategy in the businesses of automotive electronics, communications and home electronics under the new corporate vision-- "Reaching out to discover, inspire and enhance the enjoyment of life"-- by leveraging its assets such as technical prowess, products planning capability, global networks and the brand. The plan is to continue to establish the business of "Mobile & Home Multimedia Systems" by combining audio and radio communications technologies and core competences. For more information: (http://www.kenwood.com/i/corporate/corporate/index.html )

About TOYOCOM
TOYOCOM DEVICES is a world-leading provider of crystal and optical devices/solutions. It aims to excel in terms of product development and supply, and also strives to forge closer and mutually supportive relationships with customers. TOYOCOM DEVICES produces mobile communications-related products. Its main product lines include crystal oscillators and crystal resonators -- key components required for the realization of global mobile internet access -- and optical devices essential for the development of broadband and other infrastructure for any next-generation internet devices.

CONTACT: Lori Evans of Evans Public Relations, +1-650-312-8344, or
mobile, +1-650-200-5891, or lori@evanspublicrelations.com, for SiRF Technology
Holdings, Inc.; or Rebecca DiCorti of SiRF Technology, Inc., +1-408-392-8422,
or rdicorti@sirf.com

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