Marketing Software lends insight to investment decisions.

Kenshoo    San Francisco, CA 94103
Jul 30, 2012 Kenshoo Enterprise v4.7 provides advertisers and agencies with necessary control, automation, and results with which to make better investment decisions across search marketing and online advertising. Integration of SEO metrics into SEM campaign performance reports lets marketers analyze organic and paid results side-by-side and take action to optimise search programs holistically. Along with Kenshoo Knowledge Centre availability, features include rules-based bidding policies for Baidu.

Marketing Software offers template-driven account creation.

Kenshoo    San Francisco, CA 94103
Jul 30, 2012 With default profile settings functionality, Kenshoo Local v2.7 streamlines advertiser account creation and campaign launch requirements for agencies and publishers. Report options enable clients to customize and send impactful and effective advertiser communications in up to 5 foreign languages. Providing ability to cancel or archive accounts, software enables agencies and aggregators to monitor churned accounts to quickly identify and address chronic or systemic problems.

Marketing Optimization Software helps maximize campaign results.

Kenshoo    San Francisco, CA 94103
Mar 06, 2012 By compiling historical data and building hundreds of thousands of statistical models, Kenshoo Portfolio Optimizer v3.0 forecasts impact of each bid change on search marketer's entire keyword portfolio. KPO adjusts bids to maximize profit, revenue, conversion, traffic, or other goals set by advertiser. Version 3.0 is powered by self-learning algorithm that incorporates custom seasonality information to anticipate jumps in traffic and conversion rate around promotions or holidays.

Search Engine Marketing Software provides mass campaign management.

Kenshoo    San Francisco, CA 94103
Oct 03, 2011 Suited for companies that serve high volumes of SMBs, Kenshoo Local v2.0 includes onboarding and campaign creation tools, dimension and category tagging, customizable online reporting dashboards, scheduled email reports, and support for Facebook, Baidu, and Yandex. Users can measure and optimize spend towards incremental offline activity such as phone calls or in-store visits driven by online advertising. This is activated through integration with call-tracking and digital coupon providers.

Marketing Software manages large-scale paid search campaigns.

Kenshoo    San Francisco, CA 94103
Jun 21, 2011 Kenshoo Editor brings advanced search marketing campaign management functionality to desktop. Digital marketing software enables paid search updates across multiple accounts and channels through graphical interface, customizable views, and drag-and-drop functionality. With program, search marketers can make ad copy, landing page, and bid changes across hundreds of thousands of keywords in minutes.