Digital Marketing Software personalizes customer experience.

Aprimo Inc.    Indianapolis, IN 46240
Oct 19, 2012 Integrating with web analytics tools, CRM platforms, e-commerce systems, and in-house databases, cloud-based Digital Messaging Center serves as centralized hub where all cross-channel digital messaging activity can be managed. Program enables marketers to combine insights gleaned from analytics across all digital channels – including social networks – with advanced segmentation strategies to deliver consistent customer experience and relevant, timely offers across online/offline channels.

Campaign Management Software supports third-party database data.

Aprimo Inc.    Indianapolis, IN 46240
Feb 28, 2012 Aprimo® Relationship Manager incorporates Extended Data Source (xDS), which lets users pull information from other databases into Teradata Database and then integrate it into marketing campaigns. Via drag-and-drop interface, marketers can instantly utilize data from service desks, inbound/outbound call centers, and other transactional systems that use third-party databases. This functionality enables turn-key segmentation and fosters better marketing decisions.

Marketing Management Software fosters innovation, integration.

Aprimo Inc.    Indianapolis, IN 46240
Aug 17, 2011 Integrated Marketing Management (IMM) suite comprises solutions that address marketing operations, multi-channel campaign management, and marketing performance measurement. Able to help users drive effective marketing performance, suite also includes Aprimo Real-Time Interaction Manager. This inbound marketing and offer management solution analyzes all customer interactions to ensure best offer for each individual customer is delivered in real-time.

Software automates lead generation and management.

Aprimo Inc.    Indianapolis, IN 46240
Sep 27, 2007 Suited for B2B and field sales marketing organizations, Aprimo Lead Management for AppExchange connects lead management, campaign planning, and execution capabilities of Aprimo to sales prospecting and account management functionality within salesforce.com's SFA application. Program helps users develop and execute multi-channel, multi-wave communication plans that automatically and continuously generate leads to Salesforce without additional marketing effort.

Software provides marketing resource management.

Aprimo Inc.    Indianapolis, IN 46240
Sep 26, 2007 Integrating with salesforce.com's AppExchange, Aprimo Professional Marketing Resource Management addresses need for coordinating and communicating between marketing and sales. Program provides functionality for managing campaign planning and operational processes. Workflow between products allows sales channel to submit activity requests to marketing as well as access marketing calendar and marketing collateral directly from within Salesforce interface.

EMM Software streamlines marketing agency production process.

Aprimo Inc.    Indianapolis, IN 46240
May 25, 2007 Aprimo Agency(TM) Enterprise Marketing Management (EMM) software manages resources and production of creative jobs across various channels, enabling marketing agencies to optimize timeliness of communication with clients. It consolidates information from back-end systems, reduces cycles and rework, offers efficient electronic approvals, organizes jobs to provide clients with real-time calendar views, and gives visibility into bottlenecks in process for producing creative material.

Software facilitates enterprise marketing management.

Aprimo Inc.    Indianapolis, IN 46240
Apr 04, 2007 Designed to manage work processes and financials associated with marketing, Aprimo Marketing(TM) v7.6 includes offer management application, which gives users ability to create and manage multi-channel marketing campaigns. Offer Manager provides visibility into cost per offer and per audience segment, allowing users to create best campaign for their target audience. Optimizing project management capabilities, Aprimo 7.6 lets managers weigh cost with expected revenue, before campaign is executed.

Software is suited for marketing managment.

Aprimo Inc.    Indianapolis, IN 46240
Aug 01, 2006 Aprimo Marketing(TM) 7.5, built on the Enterprise Marketing Backbone(TM), provides marketers with role-based application for all marketing activities. Software allows companies to fully utilize marketing to drive acquisition, growth, and retention strategies in order to maximize the lifetime value of the customer. Features include planning and financial, marketing production, campaign, asset, performance, customer dialogue, and lead management.

Software targets marketing operations.

Aprimo Inc.    Indianapolis, IN 46240
Mar 04, 2005 Aprimo Marketingâ„¢ v7.0 Web-based software provides GUI and developer's toolkit to meet needs of marketing organizations. Configurable business rules define multi-level review/approval processes for committed funds and invoices, while financial management module provides controls and processes needed to comply with regulatory requirements as well as audit trail of financial reviews and sign-offs. Other features include workflow management and digital asset management integration.