Xtralis Strengthens Its Position as the Market Leader In Reliable And Early Warning Smoke Detection, Through The Acquisition Of ICAM
ICAM, a UK based manufacturer of Air-sampling Smoke Detection
systems, was acquired by Xtralis.
(Melbourne, Australia 28 March 2008) ICAM, a UK based manufacturer of Airsampling
Smoke Detection systems, has been acquired by Xtralis. ICAM designs,
develops and markets sophisticated smoke detection systems throughout Europe with
rapid growth in Asia and North America. Xtralis is a fire and security systems leader
whose globally recognized brands include Xtralis access control and video products,
ADPRO video security systems, ASIM traffic detection systems, and VESDA very early
warning smoke detection systems.
The combined ICAM and Xtralis smoke detection portfolio will enable Xtralis to continue
its domination in the high value early warning smoke detection market, access a greater
share of the normal sensitivity air-sampling smoke detection market and open the door
to developing segments requiring industrial and commercial gas-sensing systems.
Xtralis CEO, Mr Samir Samhouri said the product portfolios of Xtralis and ICAM were
based on complementary technologies. "Gaining access to ICAM's products is an
important strategic step for Xtralis as the company looks to expand into new and emerging markets for aspirating smoke detection and other complementary
technologies," said Mr Samhouri.
Alasdair Williamson, ICAM's current Managing Director said, "The combination of worldleading
sales and support channels, strong Xtralis brands such as VESDA and ICAM,
and the latest technology platforms will enable Xtralis to offer more competitive solutions
to new, high-growth target markets. Our channel partners will benefit from greater
choice and flexibility in servicing the high value segments they lead".
"ICAM complements Xtralis's existing fire detection systems by introducing a series of
normal sensitivity aspirating smoke detection products, suitable for the general fire
detection market. In the hands of Xtralis's channel partners, these products will provide
formidable market breadth."
To learn more about this exciting development and how the ICAM acquisition further
strengthens Xtralis's fire and security product offering, visit www.xtralis.com.
