World Wide Metric Launches a New Internet Strategy that Showcases Its Full Product Line for the World to See
Distributor of flow control products to maritime and industrial markets builds a new website with detailed, product-rich online catalog
Branchburg, NJ-June 15, 2010-World Wide Metric, a distributor of flow control products for the maritime and industrial markets, has launched a new Internet strategy. Anchored by a detailed online product catalog, the company aims to expand its business and improve customer service.
World Wide Metric's products can be found on sea vessels of all kinds, from liquid natural gas carriers to oil tankers to offshore oil and gas exploration equipment to super yachts. Its land-based industrial applications serve the auto industry, agriculture, and original equipment manufacturers. The company's valves, flanges, fittings, tubing and hoses have myriad applications. They enable steering and propulsion, cargo discharge, firefighting equipment and heavy lift equipment, among other applications. Indeed, it is not uncommon for a World Wide Metric customer to be searching for an item while at sea, between ports or land based anywhere in the world.
Core to World Wide Metric's new Internet strategy is an online catalog with more detailed information on its 50,000 products than the company has ever been able to share, from photos and product dimensions to safety ratings and more. The catalog is one of a suite of strategic online tools that are powered by ThomasNet's Navigator Platform, all designed to increase industrial companies' sales, and guide buyers to make an informed selection online.
The new content-rich web solution also makes it easier for buyers to find World Wide Metric online when looking to purchase flow control products. Whether an engineer at dry dock or a repair/maintenance professional at sea, or even other distributors and OEM's, once a visitor arrives at www.worldwidemetric.com the process is intuitive. Parametric search functionality allows them to look for products in multiple ways - by the name of a part, an item number or IMPA/ISSA code. They can compare products side by side, and once they find what they want, submit a custom Request for Quote (RFQ). The information on the RFQ helps World Wide Metric to service prospects faster, and at the same time gives them an additional online tool to
learn about their customers.
World Wide Metric's Web Solution also includes:
o A custom calculator to convert metric and U.S. equivalent measurements for pressures, temperatures, lengths, weights, and volumes.
o A consolidated order tracking tool to provide customers direct links to more than 20 air and ground freight carriers to track the delivery progress in real time.
o Backend tools to allow World Wide Metric to easily update its products directly.
"In our competitive industry, we need to stay one step ahead of our customer and prospects' expectations," said World Wide Metric CEO George Contos. "We are leveraging the Internet in a way we never have before. Showcasing our full product catalog, improving customer service and attracting new business puts us on track to grow our business and build long term customer relationships."
You can see World Wide Metric's new online capabilities at www.worldwidemetric.com.
About World Wide Metric
World Wide Metric is a leader in the wholesale distribution of valves, fittings, tubing and flanges and has carried the largest inventory of metric products in North America for the past 30 years. Whether it's for a tanker in the South Pacific or a backhoe in Alaska, World Wide Metric provides the valves and parts to keep businesses in motion.
Major manufacturers and distributors around the globe count on the firm for a wide range of products, including Metric JIS and DIN valves and flanges, ANSI valves and flanges; Metric and SAE Hydraulic fittings and tubing; Hose and Hose fittings; BSP fittings; Pipe couplings (Grip and Flex), and repair clamps & expansion joints. The company is headquartered in Branchburg, New Jersey. Visit www.worldwidemetric.com.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.®
ThomasNet Web Solutions(TM) is part of Thomas Industrial Network, Inc. which includes ThomasNet.com®, ThomasNet News, and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.
