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Wisconsin Bench Unveils Biggest Change to Its Identity in Company History

Original Press Release

Wisconsin Bench Unveils Biggest Change to Its Identity in Company History

Press release date: July 1, 2011

Thorp, WI, July 1, 2011 - Wisconsin Bench unveiled a new corporate identity to better represent its growth and ever-expanding solutions for the industrial, educational, office and health markets. Wisconsin Bench often synonymous with supplying quality bench tops and flat panels for most of largest industrial and material handling dealers will now be going to market as WB Manufacturing. "The new WB Manufacturing corporate brand builds upon the strength of our historical products, but since we also added our casegoods, lockers and educational product lines and acquired the National School Lines brand, we knew it was time to communicate a stronger message to our dealers and ultimately to our end-users," said Steve Burgess. "We are no longer only producing products for limited applications but we are delivering solutions across many different industries." The new logo conveys who we are, the markets we serve and the breadth of solutions we offer that differentiates us in our industry. We have redefined our markets, created new product lines, expanded our manufacturing capabilities and developed new marketing strategies. Our new corporate logo reflects upon our heritage but provides direction for the future. WB Manufacturing produces the following four brands: o National School Lines - As the exclusive manufacture of laminate table tops with the durable, tamper-resistant plastic edging Lotz Armor Edge(TM), WB Manufacturing has become one of the largest suppliers of activity tables to the education market. Our extensive educational product line includes desks, chairs, stools, tables, laminate furniture, storage solutions, and replacement tops and benches. o BenchTops - WB Manufacturing is the largest producer of butcher block, laminate and ShopTop® bench tops in North America since 1978. Our superior quality bench tops are installed in health and medical facilities, fitness and health clubs, K-12 and higher education campuses, retail and commercial facilities and in a multitude of transportation, shipping and manufacturing locations. o CaseworkUSA - Our laminate casegoods division delivers AWIQCP premium grade modular and custom casework for educational, medical, dental, commercial and retail facilities. We offer more than 650 standard base, tall and wall cabinets, wardrobes, sink and file cabinets, music and mobile cabinets, specialized storage solutions from mailrooms to classrooms, countertops for your cabinets and even repositionable casegoods. o World Famous Lockers - World famous locker room and storage solutions for health and fitness centers and commercial offices. We guarantee excellence in our lockers, casegoods and countertops by manufacturing our products following AWIQCP premium grade construction. About WB Manufacturing
The main office of WB Manufacturing is located in Thorp, Wis., and employs more than 100 in its 200,000 square foot facility. For more information on Wisconsin Bench Manufacturing, please visit: CONTACT:
Steve Burgess
WB Manufacturing
507 W. Grant Street
Thorp, WI 54771
Phone: 715-669-5360 x 101
Fax: 715-669-5929


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