What You Need to Know About Search Engine Performance: Godfrey White Paper Provides Easy-to-Use Guidelines
LANCASTER, Pa., Feb. 1 -- A new white paper on search engine performance is now available from Godfrey, a nationally ranked, business-to- business marketing communications agency.
"What B2B Marketers Need to Know about Improving Search Engine Performance" details the critical link that search engines play in today's rapidly changing online world. The white paper outlines the key factors that B2B marketers need to consider to optimize their companies' performance: organic search, paid search and offline communications.
"Search engine performance is the proverbial moving target of 21st century marketing communications," said Curt Hitchcock, executive vice president and director of business development with Godfrey.
The white paper provides the latest information on search engine performance, including research results, trends and guidelines for maximizing search engine performance. The white paper also delves into the three key concepts of search engine optimization: content, keywords and links.
"Search engines have been successful at honing their search criteria, and, in fact, providing a better search experience with more accurate results," Hitchcock added. "As a consequence, the battleground is littered with techniques - a good example is meta tags - that were once valuable for search engine optimization, and now are more or less a curiosity, with little impact on search performance."
While the white paper addresses these and other issues, it also discusses the role of pay-per-click search advertising and the importance of search engine performance in an integrated marketing communications program.
To download a pdf of the Godfrey white paper, visit www.godfrey.com/seowhite. For more information or to speak with an expert on search engine performance, contact Curt Hitchcock at curt@godfrey.com or 717-393-3831, ext. 156.
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
Source: Godfrey
CONTACT:
Steve Graham,
Godfrey,
sgraham@godfrey.com
Web site: www.godfrey.com/seowhite
