Welding and Gases Today Article focuses on teamwork.
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Press Release Summary:
Michael A. Tarala, sales and marketing manager for RegO Cryo-Flow Products, explores the distributor-supplier dynamic through a basketball lens in his article, "Manufacturer-Distributor Playbook," which appears in the Spring 2011 issue of Welding and Gases Today. Teamwork between gases and welding distributors and manufacturers is vital to the success of all players in a market, and, as with any team, focus on communication is the first step toward victory.
Original Press Release:
Welding & Gases Today Hits The Basketball Court
Gases and welding distributors and suppliers team up to serve customers.
Dewitt, NY - As the Miami Heat and Dallas Mavericks face off in the NBA Finals, another team continues to strengthen the bonds that it calls on to deliver in crunch time. Teamwork between gases and welding distributors and manufacturers is vital to the success of all players in a market. Michael A. Tarala, sales and marketing manager for RegO Cryo-Flow Products explores the distributor-supplier dynamic through a basketball lens in his article, "Manufacturer-Distributor Playbook." The article appears in the Spring 2011 issue of Welding & Gases Today, the leading magazine for the gases and welding equipment industry.
Like a fast break, the ability for a sales organization to rapidly respond to customer demand is critical to staying ahead of the curve and fostering goodwill. "The manufacturer needs to understand that communications from and to distributors should be acted on in short order as the market dictates. It is, however, important to rely on expertise to determine long-lived versus short-lived trends," says Tarala.
Possession is key. Adequately stocking inventory is a major requirement in the industrial gas business. "As a manufacturer, we naturally strive to build and ship product efficiently," says Tarala. "The typical distributor, on the other hand, looks for just-in-time deliveries, ultimately achieving close to cross-docked goods to maximize cash flow and efficiencies." Depleted inventories often result in takeaways or even turnovers where end-users source product elsewhere and may lead to a permanent loss of business.
"It's no slam-dunk," says Tarala, "but each player's function in this playbook will ensure a better understanding of mutual drivers that result in a win-win-win outcome." As with any team, focus on communication is the first step toward victory.
To find out how distributors and suppliers can team up to serve customers, read, "Manufacturer-Distributor Playbook" (http://www.weldingandgasestoday.org/index.php/2011/03/manufacturer-distributor-playbook/) at Welding & Gases Today online. For more information, contact Devin O'Toole, content editor at Welding & Gases Today at devin@weldingandgasestoday.org or 315-445-2347.
About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.
