Tribune Direct Integrates Bell and Howell's Plain Paper Factory(TM) Solution
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Proven Inveloper Technology Delivers Highly Personalized Content and Operational Cost Benefits
Durham, N.C. – Bell and Howell, a leading global provider of multi-channel communications solutions for print, Web and mobile delivery, today announced that Tribune Direct, a leading direct marketing solutions provider, will integrate the Bell and Howell Inveloper® finishing system into its operations. This Plain Paper Factory™ solution delivers radical improvements in the personalization and quality of high-volume jobs that are currently being processed on traditional finishing systems.
"Last year we acquired a continuous full-variable digital color printer to add new capabilities and flexibility to our operations, but we needed a transformative finishing solution that could meet our customers' tight deadlines," said Timothy Street, Director of Operations for Tribune Direct. "The Bell and Howell team showed us that with a few minor changes to our current applications, we could run the exact same pieces on the Inveloper at much higher speeds and still achieve the required customization, all at a fraction of the cost of our existing processes. We are thrilled with the recommendations and are confident that this solution will immediately add value to our operations and, most importantly, please our customers."
"While meeting with the Tribune Direct team, we recognized the opportunity for them to optimize workflows and maximize the value of customer data by enabling targeted messaging on the interior and exterior of their mailpieces," said Mark Van Gorp, Vice President of Inserting for Bell and Howell. "The Inveloper adds tremendous flexibility to their organization, thus opening the door to new customer opportunities."
Tribune Direct will use the Inveloper to paper-wrap digitally printed coupon packets for a large retail customer, personalizing the outside of each mailpiece for recipients based on buying habits that are captured on loyalty cards. "We're excited about the expanded capability Inveloper brings to our customer offerings. We are creating highly personalized, four-color direct mail formats to meet the growing demands of our customers asking for highly relevant data-driven direct mail pieces," said Timothy Klunder, Vice President of Sales and Client Relations for Tribune Direct.
The Inveloper uses plain roll paper to create a finished mailpiece, running at speeds of up to 30,000 mailpieces per hour. Mailpiece contents are wrapped, not inserted, therefore improving throughput by eliminating the potential for material jams.
For additional information on Bell and Howell, contact marketing@bhemail.com or call 1-800-220-3030. Visit www.bellhowell.net or www.facebook.com/BellandHowell, or follow @bellandhowell on Twitter.
About Bell and Howell
Bell and Howell is a leading global provider of multi-channel communications solutions, providing messaging technologies for print, Web and mobile delivery. We dedicate ourselves to drive positive growth for our customers, and our suite of solutions are designed to be open, flexible, solve unique customer needs, and enable the highest quality and lowest cost production of relevant business communications. Supporting these solutions is one of the largest dedicated service organizations in the industry. Headquartered in Research Triangle Park, N.C., the company maintains development and manufacturing facilities in Wheeling, Ill., Bethlehem, Pa., Rochester, N.Y., Dallas, Texas, and Waterloo, Ontario, Canada. For further information, please visit www.bellhowell.net.
About Tribune Direct
Producing and mailing over 7 million pieces of direct mail per day, Tribune Direct (TDM) leads the direct marketing industry. Focusing on quality, efficiency and on-time delivery, TDM knows what it takes to maximize direct mail return on investment. By crafting a multi-channel strategy with consistent creative, relevant messaging and coordinated delivery, Tribune Direct exceeds client expectations. Tribune Direct has facilities in Chicago, Los Angeles, Orlando, Ft. Lauderdale, Dallas and Allentown providing clients with a local and national reach. http://www.tribunedirect.com/
Media Contact:
Karen Morris
Vice President of Marketing
Bell and Howell
Phone: 919-767-6747
Email: karen.morris@bhemail.com
