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Toyota Material Handling, U.S.A. Goes Racing

Toyota Material Handling U.S.A., Inc. - Irvine, CA

Original Press Release

Toyota Material Handling, U.S.A. Goes Racing

Press release date: August 4, 2006

Irvine, Calif. (August 4, 2006) - Toyota Material Handling, U.S.A., Inc. (TMHU) today announced it will be an associate sponsor of the number 11 Red Horse Racing Toyota Tundra driven by David Starr for the remainder of the 2006 NASCAR Craftsman Truck Series. The number 11 truck will prominently display on both side panels for all remaining races, as well as on its hood for the Las Vegas Motor Speedway race on September 23. The truck also will debut its new "Toyota Lift Truck Orange" paint scheme during the August 12, 2006 race at Nashville Superspeedway in Nashville, Tenn. "The Toyota brand has a rich motorsports history," said Shankar Basu, president and CEO of TMHU. "We are thrilled to add a new chapter by teaming with Red Horse Racing and David Starr for a winning season." Red Horse Racing is one of four teams supported by Toyota Motorsports. Currently, Starr and Red Horse Racing rank in the top 10 in the season point standings. The team captured a victory this past April at the famed Martinsville Speedway in Martinsville, Va. "Red Horse Racing and TMHU are a terrific partnership because of our shared values," said Tom DeLoach, Red Horse Racing co-owner. "We are both committed to quality, excellence in execution, teamwork and leadership." About Toyota Material Handling, U.S.A., Inc. Toyota Material Handling, U.S.A., Inc. (TMHU), the number one selling lift truck supplier in the U.S. since 2002, is headquartered in Irvine, Calif., and offers a full line of high-quality lift trucks sold under the Toyota brand. Built on a reputation for excellence, Toyota is known for its quality, reliability and durability. In fact, third-party research indicates Toyota lift trucks rank highest in quality and value among the top competitors. Quality is the hallmark of Toyota's world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Manufacturing (TIEM) in Columbus, Ind. Most of the Toyota lift trucks sold in the United States are manufactured at TIEM. Toyota's commitment to excellence in customer service extends nationwide. Sixty-nine authorized Toyota Industrial Equipment dealers, with a total of 186 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts, service and financing. For more information on TMHU, please visit or call 1-800-226-0009. Contact: Christine Welch RiechesBaird PR 714-573-0899 Melinda Beckett-Maines Toyota Material Handling, U.S.A. 949-223-7722


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