The Schaeffler Group Introduces FAG Premium Aftermarket Hub and Wheel Bearing Program in U.S.
VALLEY CITY, Ohio, April 9 -- Schaeffler Group USA Inc. is pleased to announce the launch of a comprehensive FAG brand hub and wheel bearing program for the U.S. automotive aftermarket. The premium-quality line includes a full range of components from tapered bearings to fully-integrated hub units.
For over 125 years, FAG has been the brand of choice for the world's leading original-equipment manufacturers, setting the industry standard for quality, durability and performance. With more than a century of engineering and manufacturing expertise, FAG consistently delivers innovation, quality, fit and performance that today's highly complex applications demand.
Built to the same exacting standards as FAG original-equipment products, these premium-quality wheel end components deliver everything you'd expect from the industry leader:
o Premium-quality materials and manufacturing
o Original-equipment fit and performance
o Integrated sensors (where applicable)
o Fully-integrated rolling units
The FAG program includes more than 650 SKUs covering 95% of the North American vehicle population. "Smart technicians know that the wheel end is no place to cut corners," said Bill Hanvey, Schaeffler Group Automotive Director of Business Development. "As a leading OE supplier, FAG sets the standard for durability and performance. With this comprehensive program, we're bringing that same expertise and quality to the aftermarket."
The program will be supported with a dedicated web site, www.replaceyourbearings.com, and paper catalog featuring complete application listings, detailed product specifications and product images for easy identification. An integrated marketing plan including trade advertising, email blasts and direct sales communication will drive awareness of the product category at the distributor and service dealer levels.
Schaeffler Group USA Inc. is a leading partner to the automotive and commercial vehicle replacement parts markets in North America. The group, which includes the LuK, INA and FAG brands, offers a broad range of technologies for engine, transmission and chassis applications.
Source: Schaeffler Group USA Inc.
CONTACT:
Leah Karagiannides,
Marketing Manager of Schaeffler Group USA Inc.,
+1-330-273-4383 ext. 5238,
leah.karagiannides@schaeffler.com
Web site: www.replaceyourbearings.com/
