The MHEDA Journal covers sales success stories.

Press Release Summary:



The Fourth Quarter 2010 issue of The MHEDA Journal features "Spotlight On Sales Success" and includes collection of Sales Success Stories from material handling distributors. Issue also tackles other topics of interest including using vehicle wraps as marketing tool, importance of proper pricing strategies, identifying personality of top salespeople, and how to achieve sales success on the Internet. In addition, journal features section devoted to forklift tires.



Original Press Release:



Spotlight On Material Handling Sales Success



The MHEDA Journal publishes Fall 2010 issue.

Dewitt, NY - : The Fourth Quarter 2010 issue of The MHEDA Journal, the leading online magazine for the forklift, storage and handling, and general material handling equipment industries, was mailed to subscribers on October 15 and is now accessible online at www.TheMhedaJournal.org. This issue features a "Spotlight On Sales Success" and includes a collection of Sales Success Stories from material handling equipment distributors. Sales Success Stories are case studies of unique material handling equipment applications installed by MHEDA members.

In addition, this issue also tackles other sales and marketing topics of interest to material handling companies, including using vehicle wraps as a marketing tool, the importance of proper pricing strategies, identifying the personality of top salespeople and how to achieve sales success on the Internet.

This issue also features a section devoted to forklift tires. Distributors and manufacturers discuss the complexities of the tire market and the impact of new competition. Learn how one distributor uses tires as a way to break into previously unaccessible accounts. If that wasn't enough for one issue, MHEDA members also explain how to create an effective social media policy at one's company, discuss how to implement culture change after an acquisition and celebrate as their companies achieve milestone anniversaries.

The Fourth Quarter issue is housed at www.TheMhedaJournal.org, which will continue to be updated throughout the quarter with breaking member news, new feature articles, blog entries and more. Take some time to peruse the new-look website, which allows for more frequent updates and better reader interaction.

The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, e-mail: chris@datakey.org.

About MHEDA

Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (http://www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (http://www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)(3) organization, MHEDA members span all of North America.

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